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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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admarcbart said on Mar. 18 '08

Type is very close to being unreadable.

gthobbs said on Mar. 18 '08

You got that right.

OcularInk said on Mar. 18 '08

Nice color palette.

admarcbart said on Mar. 18 '08

I like the improvements, however this is bugging me. It feels and looks more like a registration mark especially since you have the colors and cross-hairs in the mark. I just do not get the symbolism of cinema with this one.

Maybe if you tried the same icon break up but in a reel shape?!?

gthobbs said on Mar. 18 '08

@admarcbart: The target represents the media audience which can be far more targeted than other media. The quadrants represent the circling countdown leader in front of the film.

Can't use reels or sprockets as the media network is fully digital and quite resistant to analog film icons.

Regardless, I don't think this is THE solution either.

admarcbart said on Mar. 18 '08

Why present something you do not fully support then? :)

gthobbs said on Mar. 18 '08

Well heck, I'd have to take off 2 thirds of my showcase if that were my criteria ;-)

Plus the response sometimes validates feelings and sometimes surprises as we all know.

yurko said on Mar. 19 '08

very interesting work... I did not expect to see something like this ) I think its good!

maximalist said on Mar. 19 '08

nice mark! colors and simple shapes work wery well!

onesummer said on Mar. 19 '08

@gthobbs, I got to agree with admarcbart, I don't understand why you would incorporate the "circling countdown leader in front of the film", an element related to analog films, into the logo if the client is "quite resistant to analog film icons." Unless the client is confused about saying that and means something else?

gthobbs said on Mar. 19 '08

@ onesummer: Good clarification. Being a "digital" cinema network, the client is resistant to analog reels and sprocket type imagery since no film is involved. But versions of the countdown leader is often used in front of today's digital files.

raja said on Mar. 19 '08

I love to look at this!

gthobbs said on Mar. 19 '08

Thanks for the comments.

onesummer said on Mar. 20 '08

"But versions of the countdown leader is often used in front of today's digital files."

okay, didn't realize that. guess I don't start paying attention until the movie's opening scene starts! I blame all the commercials they now play at movies for it!

gthobbs said on Mar. 20 '08

@ onesummer: The countdown still isn't something you as the viewer would see in theatre but as this is a media company (the folks that put the ads in front of the movies) it's something that they and their ad clients see during production.

Loyalekoinu said on Mar. 20 '08

I swear I've seen this logo before.... At any rate you could do something with a time stamp on the film.

sunspot said on May. 22 '08

The light and the triangle shapes remind me of the beams of light in the theatre. I guess they have lots of money to be printing this in color all the time . . ? Beautiful colors, though.

o-man said on Nov. 12 '08

...and it don't make me thing of Target

o-man said on Nov. 12 '08

correction....and it doesn't make me "think" of Target. OK I'll put the vodka down now....

gthobbs said on Nov. 12 '08

@sun: in these days of digital or at least straight to plate printing, 4c just doesn't present the cost barriers it once did. Plus we're a $300 million per year media company...that helps :-) This was not the final logo. The final was 4 color as well though.

Thanks O!

revolvedesign said on Nov. 12 '08

works for me... good job :)

gthobbs said on Nov. 12 '08

Thanks revolve!

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