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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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24/7 said on Mar. 05 '08

I would like to ask you whether you think I should stick with the vertical layout of the logo as shown on http://logopond.com/gallery/detail/24514 or with this horizontal version. For the eagle eyes among us; the type face has indeed been changed, to Kepler.

Your feedback is appreciated!
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fogra said on Mar. 05 '08

I think you can use both as you see fit. Many logos have both a linear and stacked version in their branding guidelines. This also shows how versatile a logo can be and this one certainly is. Well done again.

jayred said on Mar. 05 '08

While I agree with fogra to a degree, I personally like the horizontal layout much better. I think it is because the mark is so vertical that the horizontal layout helps to balance it.

Also, I have to say, absolutely great choice on the font with Kepler there. It works perfectly with the mark.
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gthobbs said on Mar. 05 '08

Totally agree with fogra. Probably slightly prefer horizontal.
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chanpion said on Mar. 06 '08

24/7, have you ever thought of manipulating the mark even more so its an 'ambi-mark' (as opposed to an ambigram)?

Btw, horizontal.
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tconrad said on Oct. 26 '08

i came to say the same thing as chanpion. make that 7 and 2 look like an ambigram.

24/7 said on Oct. 26 '08

I'm on it :-)
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Type08 said on Jan. 18 '10

Yep, I also prefer this horizontal version...

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