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neogrey said on Sep. 06 '06

yeah, too much Lucent for me

mebs said on Sep. 07 '06

i think it's cool. it's similar to Lucent, but whatever, they both have sketchy circles, no big deal.

nice work KGB.

cdharrison said on Sep. 07 '06

Not thrilled with this one... Agree with the previous comments about it being similar to Lucent. Seems rather uninspired... Especially with the plain wordmark beneath the logo...

logomockery said on Sep. 07 '06

it wouldn't be such a big deal if it weren't for the fact that lucent is a very well know company with a very well know logo, but since it is, it's a big deal.

colin said on Sep. 07 '06

I had never seen the Lucent logo before and I really liked this logo, that is why it was added. I see the similarities but I still think this works.

flernk said on Sep. 07 '06

I agree with everything said, this one is way too much like Lucent.

avanyo said on Sep. 08 '06

It could be kind of critical. Both companies have the same background: communication
If I was the three-sixty-group I wouldn't have choosen this logo. Otherwise, who knows what logo was first?

kaimere said on Sep. 08 '06

My 2 cents for what its worth is that its a nice mark, forget the comparions to Lucent (which i think is unjust) however for a company dealing in marketing this mark looks heavy and unorganised and not as streamlined and as efficient as they should be ... but what do i know :)

KGB said on Sep. 08 '06

The mark speaks to the refinement of a concept and the idea that each individual segment is a person or client that makes up the whole. Lucent does telephones. three-sixty group does marketing. Not related. The marks aren't even that close. Check out lucent again then realize you're wrong.

uptown said on Sep. 08 '06

The Lucent logo was pretty widely criticized as resembling a bloodied part of the human anatomy. Might want to reconsider emulating that.

ClimaxDesigns said on Sep. 08 '06

I dont know why you guys are even drawing comparisons to the two logos, the circles are, outside of being spherical, nothing alike.

and i disagree how well know lucent is, this is the first time i'm hearing of them. so simply saying they are well known really doesnt speak volumes. people in India or australia, or China, ect. may not have ever heard of this company or seen its mark.

er16004 said on Sep. 08 '06

No, nothing at all like the Lucent (http://www.lucent.com/) logo. Well, except for the stroked-circle part of the logo, the rounded, Frutiger-type font, and the sizing of the name tagline. Look, Lucent's been around a long time, but I understand if people haven't heard of them, even though [as a spinoff of ATT] they have been around since 1996 and Lucent established itself in Australia and Asia in 1997. They also did $9 billion in sales in 2005. Point is, if this logo made me (and the others) instantly think of Lucent, then there's definately borderline similaries. In fact, I only clicked on this one because I thought it might be some spinoff of Lucent... or just someone copying them.

ClimaxDesigns said on Sep. 08 '06

your sarcasm is not needed 16004, the point i was making is that the circle is not like the lucent circle, and again merely name dropping means nothing to people in other countries. so all this 'spin off of att' doessnt hold water, in other words how long a company has been in buisness has no baring on this. how popular a company is, yes, but not its longevity...

, again so YOU know some stats on this company, are you saying that most of the designers in the world know those kinds of things about all the 'big' companies in the world? is that even possible, should we as designers know ALL the big companies in the world? there is no logo repository that is open to the public, -ahem expect logopond of course :) - for that kinda of research.

meaning if said design has indeed not heard of lucent, then doing a search for 'cirular red logo' isn't going to be much of a help...

kaimere said on Sep. 09 '06

Climax is actually right ... the simple fact that you thought of the Lucent logo shows that you function more on shape than form ... the two are nothing alike apart from having a circular form, if thats how far your critique is capable of going then surely every logo is a copy ...er16004

KGB said on Sep. 10 '06

Looks like we have some good debate going. I love it. The typeface is HelveticaNeue, not Frutiger. The fact that you don't know Helvetica from Frutiger doesn't really speak to your level of experience. There are countless logos out there that have some sort of circle in them. I don't think everyone that designs an identity with a circle is copying Lucent. If that were the case, Lucent's designer was copying someone else. That would be like saying anyone that uses a shield shape is ripping off Paul Rand and UPS or anyone that uses Futura is copying FedEx. Come on.

raja said on Sep. 10 '06

KGB, in defense of those who say it reminds them of Lucent, I did a little layout change and some sizing and drew a quick comparison to see where they might be getting this idea. I don't think anyone thinks you copied anything, the point really is in the perception of the public, and how much importance you are going to give them. So, just for demonstrative purposes, have a look here to see why people might be thinking of Lucent. I know I changed your layout, but, it's for the sake of this point (which I wanted to illustrate for myself as well). http://rajasandhu.com/comparison.gif

KGB said on Sep. 11 '06

Raja, I'm not sure you want to get into comparisons. What about your FirstRate logo compared to Xerox? Or, even worse, your GhostWork compared to Gilbert Paper? Yes, three-sixty group and Lucent both have a bright color circle and black type. Another interesting piece of the three-sixty identity was that each person chose the color of logo they wanted for their correspondence and business cards. The mark also rotated for each piece. This helped the concept of each person or piece coming together to make the brand.

raja said on Sep. 12 '06

KGB, why aren't you sure?

Anyway, I decided to go ahead and put together another comparison, this time of my logos vs the one's you mentioned (I had never heard of Gilbert paper before, had to google it). Just so people can see what your talking about. The logo's on the left are done by me, and the logos on the right are the one's KGB is asking 'What about..'
http://rajasandhu.com/comparison2.gif

KGB said on Sep. 12 '06

Gilbert paper is only a 119 year old company that is part of Fox River Paper which produces over 100,000 tons of paper per year.

logomockery said on Sep. 12 '06

you know climax, sarcasm is a legitimate form of expressing ideas. without it we would all sound dry and boring, if you want a guestlist of robots just keep restricting the comments and delting our accounts like you threatened to do me at this link http://logopond.com/gallery/detail/2953, but let me remind you that there's nothing to stop us from opening a new account under a different name.

so were not allowed to be sarcastic on the logopond site, big whoop!

raja said on Sep. 12 '06

people still use paper?

:)

project_underwear said on Sep. 12 '06

In an age of nothing being unique, and everyone shinning on ideas that have already been done there is a tendancy to have similarities between logotypes. It's inevitable in design.

The important thing is to be able to explain the decisions you made. Unfortunately clients will negate things that they reference to other entities in their minds. But if you are able to convince them that the choices you made properly represent their company/etc then regardless of a similar shape, two logotypes can be extremely different.

As well every designer should be researching other companies logotypes when creating a new one. Thus saving yourself from negative critiques.

I like the logotype and without a proper explaination of choices made, I think it stands sturdy on it's own.

*FYI - calling out font choices in critiques can be helpful but make sure you know what your talking about. Because when calling someone out for "poor" choices could possibly make you look ignorant. *

ClimaxDesigns said on Sep. 12 '06

logomockery, your ip can and would be blocked... which we have a record of. Again, you will notice i am not randomly calling people on the carpet, I am montoring comments after i see a line of what i feel are abusive comments, such as in your case. i would much rather have sent you a private email, but the one you are using on this site is fake, so as to be rather lenient and open we have not done an email confirmation so people can still remain rather anonymous. but we can surely change even that if neccessary. I would hope that keeping the comments rather mature would be something that everyone here could appreciate.

i don't want robots here i just want people to be respectful. all sarcasm does is elevate to flaming an otherwise mature conversation. so i would ask everyone, Including you KGB to simply be mindful of what you say.

er16004 said on Sep. 18 '06

The sarcasm was for free, but here's the other half of my two cents:

I called it a Frutiger-type font. Not a Frutiger font. Not that I care, since it was part of my free sarcasm bit, but that also really doesn't show squat about what I know and don't know about fonts, design, companies, logos, or 'borrowed ideas'.

Look, KGB, I'm not picking on you, if I was doing that, I'd say that you're Marksmen logo looked like Nintendo's N64.

I think your other works are solid (eg. Bradley, Scott, KGB). I'm just saying that this one was extremely close to Lucent's... which was enough for others to state they feel the same way (thank raja for posting the comparisons).

KGB said on Sep. 19 '06

It's all irrelevant. The client, an advertising agency, loved the logo and are still using it today. They love it. Their clients love it. It works.

shaneg said on Oct. 19 '06

It works, and it is well designed and the concept is good, but I ahve seen the circle done in the same approach somewhere else, but like you've stated earlier in the "debate." It's a circle, I mean there are only so many ways to make a freakin circle, so WHO CARES!

apokalum said on Jan. 02 '07

Lucent no longer exists, anyway. It's Alcatel-Lucent now.

Web Design Wales said on Mar. 15 '07

Reminds me of The Ring...

Nice logo

KGB said on Mar. 16 '07

The ring was after this logo. I'm sure that some fancy hollywood studio came to indianapolis and stole my mark. bastards.

whatifhesgotapointedstick said on Aug. 15 '07

I'm coming in extremely late on this conversation, and I didn't bother to read all the Lucent-comparison nonsense. Even if it does look like it, so what? Anymore in logos, there's not many logos that DON'T look like ANYTHING else out there.

The strength in this logo is how unexpected it is. You hear a name like three-sixty and you expect some super clean thick/thin circle. (that would, I might add, look like COUNTLESS logos out there, not just one) You don't expect to see scribbles like this. This makes it twice as effective and really speaks to the kind of process that a creative company does (and should) go through, starting out on paper and not just jumping straight to a computer (like all those $99 logo places out there....).

If they love it and you love it and I certainly love it, then WELL DONE SIR (or ma'am)! Keep up the good work! Definitely going in my favorites.

And that's MY two cents...or maybe more like five or six....

KGB said on Aug. 16 '07

well put sir. Thank you very much. You did a great job putting my thoughts into words.

Gelbdesign said on Aug. 24 '07

its not my style :)

marimagenta said on Jan. 09 '08

Hi! I'm Brazilian and I don't know this Lucent logo...
I liked! =)

borinagge said on Jun. 24 '08

What came first? The Chicken or the Egg?

http://physics.uwyo.edu/misc/GradsByGrads/gradpics/HelixNeb.jpg
http://www.circulocreativo.com.mx/
http://www.heatherjmoore.com/wp-content/desilogo.jpg
http://www.zacharys.com/

This is an example of what a strong mark can do, despite all the comparisons, if you really make a deep research you can find more examples of logos that includes circles or scribbles on them, what matters is the fact that it reach its goal.

Who cares!

I really like this one!!

KGB said on Jun. 25 '08

thanks borinagge, but the only similar mark is the Design Center logo, which, in my opinion, isn't that great.

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