Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

by • Uploaded:
8495

Status: Nothing set

Commenting: Not seeking critique, comments fine

More from this user:

jonid said on Feb. 19 '08

Love it, colours, typeface and the way that the image links with the word.

Brilliant.

gthobbs said on Feb. 19 '08

Very nice. Very nice. I think the lizard head could use a little more thickness at the nose to balance the weight.

raja said on Feb. 20 '08

great colours and style!

renxokuken said on Feb. 21 '08

very impressive..probably one of the best here

dreamerworx said on Feb. 21 '08

Great!!!! :))))))))))) And maybe what gthobbs said? :)

artboy said on Feb. 21 '08

Beautiful

logoholik said on Feb. 21 '08

One of your best logos, Emi!

gypseemoth said on Feb. 21 '08

I'd be curious to see what it looks like without the ridges on the back of the lizard. It might simplify it too much, but maybe not.
Nice integration of mark and type.

alto said on Feb. 21 '08

Emi, great logo!

SpiffyJ said on Feb. 21 '08

Genius. My only criticism is that I had to look hard to see the face/head. Maybe that area should be yellow. It would also help balance it a little (like gthobbs said.)

mebs said on Feb. 22 '08

I agree with SpiffyJ, when the logo is viewed smaller (like in my RSS feed) it looks like the lizard has two tails, can't see the head. If it was filled in or had thicker lines it'd be easier to tell it's the head. Very cool overall though.

peterehat said on Feb. 25 '08

I love the integration of type and mark. Very well done. I agree with others that the head needs more weight for visibility.

dikkers said on Feb. 26 '08

gypseemoth, Tuataras do in fact have ridges on their back.

They're an interesting animal for those who haven't heard of them http://en.wikipedia.org/wiki/Tuatara

Anyway, Great logo! Think i agreen with the head comments, well, would at least like to see it.

metaeducation said on Feb. 26 '08

There's a lot to like about this with nice lines and colors. Though I feel like it's a tough choice to drive the head of a mascot down into the "a" (unless the species was known for sticking their heads in the ground, like ostriches?) Would like to see it reversed, where the tail curls into the "a"...

Regards,
metæducation

dikkers said on Feb. 28 '08

i think you're misinterpreting it meat.?

it is the tail morphing into the "a", the head is up the top looking to the right... (can see his eye)

Perhaps this is an indication that the head's line art does need to be a bit heavier...?

dikkers said on Feb. 28 '08

oops, i mean Meta, as in Metaeducation [not calling you a Meat :) ]

metaeducation said on Feb. 28 '08

Oh, I didn't see the face at all!!

What threw me off is that the eye looks a lot like a (C) or (R) symbol. Thus I just filtered it out, and interpreted the thin outline of the face as being a tail... where you'd expect a little symbol like that to be.

You mention making the line art heavier... I'd suggest going a step further than and actually pull the face out of shadow. If it were me, I'd also throw in a capital "T" at the beginning to lead upwards... and I think adding more spacing around the composition would increase the readability. Here's a pixely-draft of some changes I might suggest:

tuatare_2.png

I think that's bolder and clearer...

Regards,
metæducation

ulahts said on Mar. 02 '08

Thanks for the comments. This is the final stage of the logo and the client agreed on it sometime ago.
I have provided many many options including some of them from the comments above.
Still the client liked this version at the time and he chose it.
Thanks again fellows.

2dispari said on Mar. 21 '08

One of my favourites logo!

gorz said on Apr. 10 '08

just perfect!

demiphonic said on Sep. 30 '08

wow.. really great! ...but gthobbs is right.. a little thickness on the head of the lizard is needed. At smaller sizes you just won't see it.

great job though!

mnstrrr said on Jan. 09 '09

i like it very much!
head could be little bit thicker. havent seen it the first time.

THEArtistT said on Jan. 09 '09

Thicken up the head and this would be perfect.

ulahts said on Jan. 20 '09

I have tried, if i were the client i definetly choose a thicker head with the head lines more like the entire concept...but, again, he was very drawn by this as it is here.
As for the eye, yes eye actually is a ®.

Please login/register to make a comment, registration is easy,

Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!