the first version had the word spelled out (antwerp water works) but client decided to use the aww instead, since most people use the abbreviation to adress the company ("ah way way" in dutch). Also in dutch, the connotation of aww.. as in "how cute" is not obvious at all, only in english.
The use of the letter "A" is a recurrent theme in the communication of the city Antwerp, so this fits into it nicelt.
They have now started to use the mark without the word, since everyone immediately recognizes it, which i think is nice :)
I would much rather see the blue on white version here. The depth you achieved in the waves is very very nice. But in the reverse version they are missing. Can you upload the other version of this for others to see?
thanks. I'll go and dig for the original version. In the mean time, you can wiki "antwerp water works" for the blue on white version. I also did the stationary for them, which i will feature when i (finally) update my folio site.
This I remember from Tres Logos. At first I couldnt relate your name to it ...but It all made sense in the end? Really such a good thing to be able to stand out from that book;) A very good logo in other words
(get it?.. anyone?.. wat-er mark!.. wat a mark.. what a mark.. i just come up with them like that i do.. just like that.. water mark.. bloody genius!!!)
Al, to be honest, i'm a bit surprised that no one has mentioned this before. In retrospect, i have to agree with you, i could use some more spacing.
Too late now though, the logo has been used for a few years now and appears on about 40 vans and cars in and around Antwerp. And on everyone's water bill...
b3nder said on
May. 24 '08
I like this a lot. Has a very fresh water feel to it.
great work. question for u: the water droplets you made..
did u use the pen tool or did u create a general shape and then warp it to form the droplet shapes?
One of best logos on the site, in my opinion. Respect. Had an idea for an HVAC companies logo, then remembered I probably saw something similar on logopond once. Had to come back and check. Now I cannot realize the idea anymore, too similar :-) Oh well, gotta go with the other options.
jayred said on Feb. 19 '08
mister jones said on Feb. 19 '08
The use of the letter "A" is a recurrent theme in the communication of the city Antwerp, so this fits into it nicelt.
They have now started to use the mark without the word, since everyone immediately recognizes it, which i think is nice :)
admarcbart said on Feb. 19 '08
mister jones said on Feb. 19 '08
admarcbart said on Feb. 19 '08
raja said on Feb. 20 '08
firebrand said on Feb. 20 '08
actiondesigner said on Feb. 25 '08
OcularInk said on Feb. 25 '08
fogra said on Mar. 15 '08
nido said on Mar. 15 '08
(get it?.. anyone?.. wat-er mark!.. wat a mark.. what a mark.. i just come up with them like that i do.. just like that.. water mark.. bloody genius!!!)
onesummer said on Apr. 03 '08
smartinup said on May. 19 '08
grubedoo said on May. 19 '08
grubedoo said on May. 19 '08
mister jones said on May. 19 '08
AL said on May. 20 '08
mister jones said on May. 20 '08
Too late now though, the logo has been used for a few years now and appears on about 40 vans and cars in and around Antwerp. And on everyone's water bill...
b3nder said on May. 24 '08
peha said on May. 30 '08
noho34 said on Aug. 22 '08
did u use the pen tool or did u create a general shape and then warp it to form the droplet shapes?
mister jones said on Aug. 22 '08
kriando said on Dec. 17 '08
ojt said on Mar. 18 '09
Anyway, congratulations on a great logo
mister jones said on Mar. 19 '09
mister jones said on Mar. 24 '09
dpb said on May. 24 '09
shamoon said on Jun. 02 '09
Michigan Web said on Dec. 27 '09
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