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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Status: Nothing set

Commenting: Not seeking critique, comments fine

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Lawrence Anderson said on Feb. 17 '08

I dig it. Has a nice classic feel while still being creative and fresh.

KGB said on Feb. 18 '08

very nice jaykay. I think you could make the shapes of the B and P a little more mathematical in nature to push the pipe idea a bit. I would also make the comma the same lighter face as Inc.

JayKay said on Feb. 18 '08

Hmm, not sure what you mean by mathematical? You're correct about the comma weight, my bad!

KGB said on Feb. 18 '08

most pipes are sold in right angles, 45s and 180s like a trap. You know, more pieced together. just a thought.

drewboy said on Feb. 18 '08

Copper pipes can be bent - maybe if you change the mark colour to a copper/orange/brown scheme it would come across more as copper pipes ...

Lawrence Anderson said on Feb. 18 '08

I feel like the logo will loose it's "family" feel if it becomes too angular.

voigtlander said on Feb. 18 '08

its a B its a P its plumbing its perfect

hellouriah said on Feb. 18 '08

A copper / browns color scheme may be a lovely touch, maybe giving it an older / more established family feel.

JayKay said on Feb. 18 '08

I like the copper/brown ideas! I'll play around with that.

I did try making the pipes a bit more angular, with corner sections and what-not, but it seemed to become a bit too prickly and unfriendly.

vigorbranding said on Feb. 18 '08

Hard angles will definitely stiffen up the vibe. The only thing not working is that open space in the bottom part of the "B." Keep the color. No need to be literal.

joshuwack said on Feb. 18 '08

If you're aiming for friendly/approachable you've nailed it with the font choice and rounded corners in the mark. If you're aiming for professional, the color scheme definitely reflects that. I say keep everything as it...a winner.

JayKay said on Feb. 18 '08

Here's the logo in a more brown/coppery theme. I'm interested to know what people think!

Lawrence Anderson said on Feb. 18 '08

I liked it before.

dooms said on Feb. 18 '08

Very nice work! but what about using the connection parts for the corners, you probably tried it, just an idea. its nice as is anyway

joshuwack said on Feb. 18 '08

i like the blue color scheme better.

b3nder said on Feb. 18 '08

Nice job and nice showcase. I love the simplicity of your work. Very clean and professional.

Hayes Image said on Feb. 18 '08

I agree with Josh, the blue scheme was better; I associate brown with old & rusty, blue with new, working, professional, etc...

Awesome work all the same :)

JayKay said on Feb. 19 '08

Heh, it doesn't matter, the client has got back to me and asked for a completely new colour scheme and typeface -.- !

michiel said on Feb. 19 '08

I was sort of surprised to see this logo on the logopond frontpage. Don't get me wrong, the concept is good. But the design just doesn't do it for me at all.

It seems very fragile and contradictory. The comicly overscaled start and finish of the pipe and very unlikely 'pipe' bends break the initial concept.

Also I'd agree with your client on changing the colour scheme. Thoug I think you don't need to change it much, just the colour of the logo and year in some other colour to get it out of this brownish, old 'n dusty mood. Have you tried some light blue tint? I understand u wanted to go for this brownish to refer to copper pipes, but the light blue might bring a metallic feel to it.

I'm curious into why your client doesn't feel happy with your choice of typeface, which seems fine to me.

Good luck!

JayKay said on Feb. 19 '08

Funny you should comment on the "comically oversized" pipe ends, as this is actually something the client has asked to be enlarged further on two revisions!

The logo was based on a blue colour scheme originally, which I will re-upload as I think I preferred it also. But it wont be the colour scheme of choice as the client "doesn't like the colour blue". - A shame!

michiel said on Feb. 19 '08

"doesn't like the colour blue" I just hate it when they say that. He could have very well still fallen in love with some usage of blue.

Why some people have to be so black & white ;-)

OcularInk said on Feb. 19 '08

"doesn't like the colour blue" I just hate it when they say that.

Me too. While I understand the client has an opinion, it shouldn't matter whether or not he likes the color blue. What matters is if those are the right colors for the project/company. Will they ever get it? :-P

JayKay said on Feb. 19 '08

Hehe, good to know others share my anguish! :-)

joshuwack said on Feb. 19 '08

oh we can all share in your client-designer anguish.

mister jones said on Feb. 20 '08

really nice idea & execution, i hope their plumbing is as good as their logo.

drewboy said on Feb. 21 '08

Having seen the blue & copper versions, I think you're right that the blue scheme is better. What colour did the client go with in the end?

JayKay said on Feb. 21 '08

I'm still awaiting a confirmation on the colours. The mark undertook some rather drastic changes... client requested pipes coming out of the two largest vertical pipes... I felt it really unbalanced the logo but they liked it. The font has also been changed.

... Ah well!

drewboy said on Feb. 21 '08

Those crazy clients ... everyone's a designer

mabu said on Jul. 04 '09

God that's sexy!

Type08 said on Oct. 21 '09

I wonder how did this one end...

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!