very nice jaykay. I think you could make the shapes of the B and P a little more mathematical in nature to push the pipe idea a bit. I would also make the comma the same lighter face as Inc.
Hard angles will definitely stiffen up the vibe. The only thing not working is that open space in the bottom part of the "B." Keep the color. No need to be literal.
If you're aiming for friendly/approachable you've nailed it with the font choice and rounded corners in the mark. If you're aiming for professional, the color scheme definitely reflects that. I say keep everything as it...a winner.
I was sort of surprised to see this logo on the logopond frontpage. Don't get me wrong, the concept is good. But the design just doesn't do it for me at all.
It seems very fragile and contradictory. The comicly overscaled start and finish of the pipe and very unlikely 'pipe' bends break the initial concept.
Also I'd agree with your client on changing the colour scheme. Thoug I think you don't need to change it much, just the colour of the logo and year in some other colour to get it out of this brownish, old 'n dusty mood. Have you tried some light blue tint? I understand u wanted to go for this brownish to refer to copper pipes, but the light blue might bring a metallic feel to it.
I'm curious into why your client doesn't feel happy with your choice of typeface, which seems fine to me.
Funny you should comment on the "comically oversized" pipe ends, as this is actually something the client has asked to be enlarged further on two revisions!
The logo was based on a blue colour scheme originally, which I will re-upload as I think I preferred it also. But it wont be the colour scheme of choice as the client "doesn't like the colour blue". - A shame!
"doesn't like the colour blue" I just hate it when they say that.
Me too. While I understand the client has an opinion, it shouldn't matter whether or not he likes the color blue. What matters is if those are the right colors for the project/company. Will they ever get it? :-P
I'm still awaiting a confirmation on the colours. The mark undertook some rather drastic changes... client requested pipes coming out of the two largest vertical pipes... I felt it really unbalanced the logo but they liked it. The font has also been changed.
Lawrence Anderson said on Feb. 17 '08
KGB said on Feb. 18 '08
JayKay said on Feb. 18 '08
KGB said on Feb. 18 '08
drewboy said on Feb. 18 '08
Lawrence Anderson said on Feb. 18 '08
voigtlander said on Feb. 18 '08
hellouriah said on Feb. 18 '08
JayKay said on Feb. 18 '08
I did try making the pipes a bit more angular, with corner sections and what-not, but it seemed to become a bit too prickly and unfriendly.
vigorbranding said on Feb. 18 '08
joshuwack said on Feb. 18 '08
JayKay said on Feb. 18 '08
Lawrence Anderson said on Feb. 18 '08
dooms said on Feb. 18 '08
joshuwack said on Feb. 18 '08
b3nder said on Feb. 18 '08
Hayes Image said on Feb. 18 '08
Awesome work all the same :)
JayKay said on Feb. 19 '08
michiel said on Feb. 19 '08
It seems very fragile and contradictory. The comicly overscaled start and finish of the pipe and very unlikely 'pipe' bends break the initial concept.
Also I'd agree with your client on changing the colour scheme. Thoug I think you don't need to change it much, just the colour of the logo and year in some other colour to get it out of this brownish, old 'n dusty mood. Have you tried some light blue tint? I understand u wanted to go for this brownish to refer to copper pipes, but the light blue might bring a metallic feel to it.
I'm curious into why your client doesn't feel happy with your choice of typeface, which seems fine to me.
Good luck!
JayKay said on Feb. 19 '08
The logo was based on a blue colour scheme originally, which I will re-upload as I think I preferred it also. But it wont be the colour scheme of choice as the client "doesn't like the colour blue". - A shame!
michiel said on Feb. 19 '08
Why some people have to be so black & white ;-)
OcularInk said on Feb. 19 '08
Me too. While I understand the client has an opinion, it shouldn't matter whether or not he likes the color blue. What matters is if those are the right colors for the project/company. Will they ever get it? :-P
JayKay said on Feb. 19 '08
joshuwack said on Feb. 19 '08
mister jones said on Feb. 20 '08
drewboy said on Feb. 21 '08
JayKay said on Feb. 21 '08
... Ah well!
drewboy said on Feb. 21 '08
mabu said on Jul. 04 '09
Type08 said on Oct. 21 '09
Please login/register to make a comment, registration is easy, signup