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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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OcularInk said on Feb. 18 '08

This is a nice concept. I'm wondering if it would be more effective by removing the bottom right serif on the left side of the A in the mark? For me, that one serif catches my eye too often. Even so, it's a great logo.

thelaw said on Feb. 18 '08

I like the idea but a couple of things are bothering me... it strikes me as backwards. The heavy stroke of an A is always on the right side, not the left. The serif at the bottom of the left side tells me you're going for an actual A, so I'd flip it. Also, I think the serif on the narrow leg should match the serif on the broad leg in some way. The angled inner serif seems out of balance to me. Otherwise, I like the layered papers making the inside of the letter.
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gthobbs said on Feb. 19 '08

Thanks guys. Good points.

cfig said on Mar. 03 '08

I really like the concept, very simple but works well visually. The serif on the inside edge of the A was the first thing I noticed as well, it breaks up the "stack" of paper and loses the effect a bit. Great concept, I think it'll be a beautiful mark with a few minor adjustments.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!