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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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admarcbart said on Feb. 08 '08

KGB... I was a bit confused at first by the coloring of the mark in relation to the text. I noticed right away the gold square which in theory is on the east side of the mark but yet the name is Northwest. Then I saw the arrow pointing northwest which in most cases I would say clever, however in my hometown there is a hospital that has been nationally recognized. "NWTX":http://www.nwtexashealthcare.com/index.php? which uses a stylized abstract arrow N as it's mark. I think if you revisit the thinking behind the mark you will come to a stronger concept by thinking how the everyday viewer will see the mark in the end.

PS: Ahh Gotham, one of my favorites, to bad it has become as bastardized as Myriad in recent months.

2dispari said on Feb. 11 '08

An arrow to north-west with the "N"... great idea, good synthesis!

KGB said on Feb. 11 '08

thanks bart and 2dispari. this logo is long gone. I like the fact that you don't immediately get the arrow pointing NW. To a certain extent, if the viewer gets to figure it out, they will remember it more.

metagramme said on Jan. 31 '10

Northwest Airlines (their older, better logo): http://www.goodlogo.com/images/logos/northwest_airlines_logo_2557.gif

epsilon said on Jan. 31 '10

Hmm .. isn't this more of a North-East logo ?

KGB said on Feb. 05 '10

The letterform is making an arrow that points up/north and left/west.

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