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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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cpignatelli said on Feb. 08 '08

I like the mark, but I'm not crazy about the little "serifs" on the "E"s. Because these extra embellishments only appear in the last word, it feels a little unbalanced.

JayKay said on Feb. 09 '08

You're probably right :-) Classic case of "Less is more" I suppose!

firebrand said on Feb. 09 '08

Nice icon, JayKay. I think it suits the business really well.

JayKay said on Feb. 09 '08

Thanks, dude!

OcularInk said on Feb. 09 '08

The idea is clever, but I immediately thought of the Infiniti car emblem/logo.

JayKay said on Feb. 09 '08

Ocularink you're right. In my defense though, I didn't even know such a car manufacturer existed. I've never seen an Infiniti car over here in England. Hmmm...

OcularInk said on Feb. 09 '08

Yea, dude, I figured that was the case. But hey, just so you are aware. Great minds do think alike after all. :-)

Respiro said on Feb. 12 '08

"I immediately thought of the Infiniti car emblem/logo." - same here. Much too close to the Infiniti logo...

Lawrence Anderson said on Feb. 12 '08

I also thought of Infiniti. Infiniti is essentially the rebranded luxury line of Nissans. As long as the logo is used in a region without the car, you should be okay.

JayKay said on Feb. 12 '08

Hmm, perhaps we will need to take a look at this. It's certainly used in an area (country even) where infiniti has about 0% market share (at least I've never seen one, and nobody here locally noticed the similarity which suggests they haven't either), but it's not really cool that they look so alike.

Perhaps the solution could be something as simple as rotating the mark 90 degree so that it resembles the speaker primarily... Hmm....

Tweak said on Feb. 13 '08

I thought it looked like "Inifiniti" car brand too, at first glance, and from now on ;)

Tool said on Feb. 14 '08

yeah, too bad about the infinity similarities ... but that is too close, someone could end up in real trouble, and i have seen quite a few infinity cars in the UK

colorblind said on Feb. 21 '08

looks like infiniti to me from a distance. but it's a cool mark!

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