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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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ahab said on Feb. 07 '08

I like it like this!

You could also try bolding the seven a bit too. To separate it more. Honestly though, I read it fine just like this.

kevindigital said on Feb. 07 '08

I love it. I wouldn't change a thing.

jjjost said on Feb. 07 '08

Great idea!

Spiffyj said on Feb. 07 '08

Reads fine. Cool idea.

logomotive said on Feb. 07 '08

Ah the true challenge, putting type with a mark :-) too small . My suggestion would be to put the type centerline with cross bar and spell it out 24/ Seven. Sorthened of course.

logomotive said on Feb. 07 '08

By the way I forgot to add that the mark and clever concept is great.

rfrusso said on Feb. 08 '08

Clever concept on a phrase everyone knows and remembers. How come no one has done this before? I agree with logomotive, though. Mark is a bit big.

bpotstra said on Feb. 14 '08

seriously beautiful. I suppose we're all so used to seeing it set as "24/7" so this is truly unique. I like it very much. Kudos.

wilsonink said on Feb. 14 '08

great treatmen! :O

CynicalKiddo said on Feb. 15 '08

nicccceeeee!

Glavnicky said on Feb. 15 '08

Gooood!

gthobbs said on Feb. 15 '08

I wouldn't change a thing. Love it. It's like the first time you saw the treatment of using a number in a spelling (ie. 2wo) and thought to yourself "you s.o.b. why didn't I think of that"

cleos said on Feb. 16 '08

Nice one, i would try to make it ambigram :), just play a little bit with 2 and 7.

daltonismo said on Feb. 16 '08

Good work and good idea, but I think it bears a resemblance to a swastika and the s from "SS".

bujang_keparat said on Feb. 19 '08

wow, simply creative! I love the blending of 2-4-7

tconrad said on Feb. 24 '08

have you thought about making the seven an upside down two...old clocks used upside down two's as sevens...that way it would read right side up and upside down like an ambigram. i always think that its pretty cool when logos/marks read rightside up and upside down.

brionline said on Feb. 25 '08

this is great. well done.

24/7 said on Feb. 28 '08

Thank you for all the kind words! I feel dwarfed and perhaps even a little intimidated by all the giants on this website. Leafing through some of the galleries reminded me of a kid's visit to the Trinity College Library in Dublin. There's just so much to see, and to see again upon second glance. A rich source of inspiration.

@cleos & tconrad: Thanks for the suggestions! I have tinkered with the idea of an ambigram when I picked up the concept this year, but decided against its use. I believe it doesn't add enough value to a mark that is intended to be a play of numbers and that doesn't target an audience of type enthusiasts. I agree that there's an amount of playfulness and perhaps science in ambigrams that makes it a lot of fun to design and discover them. But to make it look well, I think I should make the head of the "2" smaller, which disrupts legibility of the mark.

amboy00 said on May. 25 '08

Love the new mark. This needs to be someone's tattoo!

24/7 said on Oct. 26 '08

Cheers, amboy00 :-)

xkouta said on Dec. 10 '09

Dear 24/7,

I like this logo allot, its really good one, but yesterday I was on the net and this logo pub up on front of me,

xkouta said on Dec. 10 '09

Dear 24/7,

I like this logo allot, its really good one, but yesterday I was on the net and this logo pub up on front of me,
http://www.brandsoftheworld.com/history/2009/04/219242.html
and I think the original one is yours.
sorry for the inconvenience but I think you should know.

Good luck

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!