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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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drewboy said on Feb. 06 '08

Nice one Roy! Strangely beautiful...

ahab said on Feb. 06 '08

This is clever and well executed. I like how you placed the type on top of the mark. Not that it matters... but would you ever reverse this out (black) and how?

I love it.

firebrand said on Feb. 06 '08

Thanks again for your comments Andrew and Ahab. This baby aint gonna reverse out since the light would be black. And looks weaker in 'line' which I guess are reasons for its rejection.

raja said on Feb. 06 '08

oooooh niiicce

ahab said on Feb. 06 '08

REJECTION!? Crazy bastards... this is a done deal to me. AHHHHH!
At least you have a cool portfolio piece out of this.

firebrand said on Feb. 06 '08

Thanks raja and ahab :)

nido said on Feb. 06 '08

hooohaaa!... spectaculaaaa!

Oronoz ® said on Feb. 06 '08

WOW Amaaazing!!!!:D

chanpion said on Feb. 06 '08

Love the fact that it represents the 'L' as well. Stare at it long enough, close your eyes and its burnt in your retina forever! Way2go Roy!

firebrand said on Feb. 06 '08

nido, oronoz and chan the man... thanks for dropping by. Keep up the good work! :D

Boycanfly said on Feb. 06 '08

What an eye catcher... Id love to see this fabricated as a sign, Oh the possibilities!

Hayes Image said on Feb. 06 '08

Shiny :) It is a shame they didn't use it...

ahab said on Feb. 07 '08

I LOVE THIS THING!

I keep running into it on the gallery and it hits me right in the face every time. I want to start a company just so I can use it.

firebrand said on Feb. 07 '08

Lol! Thanks fellas.

NOMADESIGN said on Feb. 08 '08

If I could allow a little criticism to this beauty... The box opening looks a bit "sitting" on the oval gradient... in other words the lighting does not seem to come from the box opening... When I first seen the thumb I thought of a white sign standing on its angle with a spotlight above it... I quickly understood my misinterpretation... still I think a bit more work would have brought this thing to perfection.
Love it.

Respiro said on Feb. 09 '08

Firebrand, how would this logo work on white background?...

firebrand said on Feb. 09 '08

@Nomadesign: Thanks, I hear what you're saying...laser light rather than diffused light. I might give that a go.

@Respiro: Good point. It would have to be contained within a box as it won't reverse out.

bbx said on Feb. 09 '08

It looks very nice indeed. But I wonder if such a logo would be easily "portable", if it can fit anywhere. For example, on a white sheet of paper, would you make it fit in a blue square ? That's the only problem I see with this kind of logo.

firebrand said on Feb. 09 '08

@bbx: Granted, not as easy as some. Thanks.

Thomas said on Feb. 09 '08

Beautiful! Love the light...

logomotive said on Feb. 09 '08

Wow, my eyes are hurting, but only because it's so cool. very EYE catchy ROY. The V shape reminds me of some auto company but I can't think which one. Very interesting logo.

ClimaxDesigns said on Feb. 09 '08

Does it even have to reverse out, man... but since we are criticizing :D, i have been opening and closing boxes for the past 72 hours ( see forum thread under news and annc. ) and i must say that no box can open like you show it here with out the top bending, there needs to be another side added, you know what i mean, or you could give the long side a slight bend upward indicating that there is some stress on the other side holding it down.

firebrand said on Feb. 10 '08

Thx Thomas :)

firebrand said on Feb. 10 '08

Cheers, Mike. Would that be the 50's Cadillac logo?

firebrand said on Feb. 10 '08

Climax: That's logical criticism;) I'd lose the L shape if I added another side but I might try bending it a little. Thanks.

degro said on Feb. 10 '08

took me 10 minutes to figure out that was a crack. and it was worth it. beautiful crack you got there :))

firebrand said on Feb. 10 '08

Woah steady on! Thanks degro ;)

moverdrive said on Feb. 10 '08

Very cool. This is instantly memorable and dramatic. Great work.

djuice said on Feb. 10 '08

Caught my eye right away, but before I read the comments I kept seeng 10 minutes to 2... I guess the diffused light made it look like a backlit clock for me

firebrand said on Feb. 11 '08

@djuice: I was waiting for that comment ;)

djuice said on Feb. 11 '08

It's a really cool concept, now that I see it. I'd try to make it look more like a lid before it gets stuck at 1:51 for some people ;^)

leo_bassani said on Feb. 12 '08

beautiful! but obviously the client would not pick that..... unless if the client was some teenager. I also want to you that it is somewhat similar to the xbox idea, but actually better.

firebrand said on Feb. 12 '08

Thanks Leo and djuice.

vko24 said on Feb. 12 '08

love the font...what is it?

firebrand said on Feb. 12 '08

@vko: a modified DIN

bettina said on Mar. 20 '08

I feel that more could have been done with the name LightBox. Just a little disappointing :( Sorry!

firebrand said on Apr. 02 '08

They chose a word mark, so just as well I didn't do more with the name 'LightBox'.

redfour said on May. 08 '08

Beautiful!!! One of the strongest logos I've seen on this site. Top job!

firebrand said on May. 08 '08

Thanks redfour :)

saawan said on May. 21 '08

It reminds me of the Rexona's mark (reversed, though!) :D
Nice work. :)

acusador said on Jun. 27 '08

wow, it's amazing how the shape looks so much to this one

http://www.qbmedia.com/logos/logos/preparados/blackburne.jpg

and how this logo you did

http://logopond.com/gallery/detail/15494

looks so similar to this one!

http://www.qbmedia.com/logos/logos/preparados/Dinnerlogo.jpg

It seems as you like qbmedia logos too much!

firebrand said on Jun. 27 '08

@accusador: No, I don't think so but thanks for the links.

acusador said on Jun. 28 '08

You are welcome

Zoltan said on Sep. 14 '08

That's pretty intense

firebrand said on Sep. 16 '08

Thanks, Zoltan :)

nexqunyx said on Oct. 05 '08

WOW!

senangh said on Oct. 14 '08

what about rexona mark

fogra said on Oct. 14 '08

Get a life, senagh!

fogra said on Oct. 14 '08

Sorry, I meant to say senangh.
Anyway, the Rexona or Sure logo is actually closer to the Nike tick.
This Lightbox logo has a completely different concept and execution.

firebrand said on Oct. 14 '08

Sorry, try again sonny. No likeness whatsoever.

firebrand said on Oct. 14 '08

Thanks again, Sean :)

RanTasipi said on May. 06 '09

Good concept, altough i think the upper part of the box should be logically darker. ;)

firebrand said on May. 06 '09

Thanks RansTasipi, I had a play with the blend tool:
http://logopond.com/gallery/detail/62324

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