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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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OcularInk said on Jan. 24 '08

Nice work with the negative space. Came out great!

GABEGRAF said on Jan. 24 '08

Thanks Ocularlnk!
3892

nido said on Jan. 25 '08

yeah... really cool effect!

ryantoyota said on Jan. 25 '08

Yeah, I agree. This came out quite nicely. I just wonder if it looks a little too static for a motion graphics company. Perhaps if one or both of the characters were in italic to convey a bit more motion?

ryantoyota said on Jan. 25 '08

I just had another idea. You could add an arrowhead to the black shape to further define the Z and add motion.
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nido said on Jan. 25 '08

thats not a bad idea Ryan.. but the black piece having moved away from the 'F' is a very clever, subtle & effective way of representing motion...

gabegraf said on Jan. 26 '08

Ryan, I see what your saying about it being too static for a motion graphic studio. That was my gripe when I first designed it. I was trying to keep it simple but at the same time add some kind of movement to the logo with the black angle floating away slightly as Nido pointed out. Thanks for the feed back guys, really appreciate it.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!