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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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ryantoyota said on Dec. 15 '07

Too many colors, in my opinion. Is it always going to be printed full-color? I think this logo relies far too much on full color, and because of it does not really have a unique and distinct overall shape. How would it work in pure black and white... no grey? I find that's a good test to see if a logo has an easily recognizable unique shape and structure.

samuelclarke said on Dec. 15 '07

With the colors in the water drop it looked like a pear at first to me - I'd consider simplifying the colors in the mark and maybe look at getting the color into the logo type.
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mabu said on Jul. 17 '09

What a mark man!
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cseven said on Jul. 17 '09

I think it's great that you didn't go down the familiar route of using the shape of the continent.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!