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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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nido said on Dec. 12 '07

NO!!!.. I AM!!!

amyblandford said on Dec. 12 '07

I like it- I didn't immediately think 'anchor', at first I thought it was a compass made into an 'A'. (Compass w/2 points, like for measuring angles & distances on a map, not the round magnetic kind.) so it works either way!
6680

alto said on Dec. 12 '07

I love this! I immediately saw the anchor.

DesignPhase said on Dec. 13 '07

Thanks for the comments! That's the thing about suggestive icons...they have definitely are open to diff interpretations...fortunately in this case they seem to deal with navigation...good eye on the nautical angle tool. At one point in the project I even questioned what an anchor says...as far as the movement aspect, which is what tugs do...I guess the client wanted it to portray his co. as well established, solid, well grounded, etc...and just as a classic sea-faring icon.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!