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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Status: Nothing set

Commenting: Not seeking critique, comments fine

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bpotstra said on Dec. 09 '07

David, this is seriously slick! Why didn't you put the version with the type (as on your site) here on logopond?

Kwaku said on Dec. 09 '07

great one bro

admarcbart said on Dec. 09 '07

I think you should upload the full logo Dache. Nice work on this one.

firebrand said on Dec. 09 '07

I like how it appears to catch the light from two sources to create the 3d effect.

OcularInk said on Dec. 09 '07

If I ever need a new personal brand, I'm stealing this!! :-P Nice work, David.

dache said on Dec. 09 '07

Thank you all for the positive feedback. I will consider putting up the entire logo :^)

alto said on Dec. 09 '07

You always have amazing colors.

rambal said on Dec. 09 '07

very nice & catchy one..
I like it.

dache said on Dec. 10 '07

Thanks guys glad you like :^)

chanpion said on Dec. 10 '07

Not bad, not bad at all. One of your most original to date.

dache said on Dec. 10 '07

Hey Chanpion thanks. Feel free to float if you like it :^)

ClimaxDesigns said on Dec. 10 '07

I guess I'll be the negative Nancy on this one, I floated this logo but I think this is standard Dache, it's strong as per usual but I'm looking for something a typical from him. Looking at this on his site, I just kinda said meh, its his usual above par talent, but it's getting a bit typical, the mark is nice and colorful but the type that accompanies it is typical and not just typical of dache, just typical in general.

And look I understand the constraints of the client brief, yadda, yadda and clients coming to you for a certain style, yadda, yadda, but one mans opinion, this is just his average work. For most of us - myself included - its superb, but for him - of his caliber - its just really average...

dache said on Dec. 10 '07

Thanks for the comment, however I am sure the other participants of this website will agree that we post each logo for it's individual merits and do not expect it to be compared to our entire portfolios. I find your new approach of comparison interesting however in this case I think old school rules :^)

TernaciousT said on Dec. 10 '07

Have to agree with Dache, that each logo should be judged on it's individual merit. I often wonder what would happen if logo's were posted temporarily without anyone knowing who the designer was, I believe there would be a lot more honesty about what people actually thought of the design. Sometimes people can be either too begrudging or too pally to one another, which can get in the way of honest critiques.

dache said on Dec. 11 '07

Hey Terry, that would be quite fun to see :^)

nido said on Dec. 11 '07

yes.. that would be fun!... but i think that certian people on here have an instantly recognizable style... not saying thats a bad thing, but im sure others would disagree... i like what you have done here dache... but i think had you added this anon with the type next to it as you have on your website then my first impression would be that its yours.. kinda like what climax was saying.

dache said on Dec. 11 '07

If I posted it here anonymously and had the same version on my website it wouldnt be that hard to know who created it :^)
This site is more about the creation and its individual merits though.

nido said on Dec. 11 '07

we only visit your website cause you dont give detail here... :^)

ClimaxDesigns said on Dec. 11 '07

I don't know whats so interesting about my statement, I have said many times in the forum upon being asked those things that determine whether a logo gets posted in the gallery and one of them is style, meaning if there are a lot of logos from a particular designer in the gallery or a logo has a similar style as most of the other recent submissions then that is weighed into when and if said logo will be added to the main gallery.

As for if this was posted anonymously, it would receive the same scrutiny from me, i don't have this 'begrudging or pally' hang up( TernaciousT you are relatively new here and there is some background information that you _may_ be missing that would give a bit more perspective on the too begrudge or too pally aspect of the site, I for one welcome honest critique and as such am giving my own here), I do look at each logo for its individual merits and sans the comments about dache in particular all the comments about the logo itself as posted here and referenced on his website stand firm.

If this logo, regardless of who posted it, was uploaded with its text, it would not have gotten in for the same merits;

1. The style of the logo is one seen from many of the top posters of this site.
2. The type is typical - bold type followed by no space with thinner type)

You should take this as a chance to improve your craft, not a knock.

TernaciousT said on Dec. 13 '07

@Climax - My 'begrudging or pally' comment was never specifically pointed at anyone in particular and certainly not specifically at you, and I apologise if it seemed that way. I think everyone does this 'begrudging or pally' thing at some point in everyday life, its natural to be nicer to someone you appreciate or more grudging to someone who you may not appreciate, for whatever reason good or bad. I was just thinking that anonymity allows for true critique as your opinions cannot be swayed by any feelings good or bad. This has nothing to do with Dache's logo or any other I've seen, I was just stating a fact that came into my head at the time. It came across differently than I meant it. I agree whole heartedly about improving ones craft, I'm here to learn! Maybe I'll change my tag to 'Grass Hopper'!

dache said on Dec. 21 '07

"You should take this as a chance to improve your craft, not a knock."

I see what you mean. I have explored as much artistic freedom as possible within my brief. My client and I are very happy with the result in any case. Thats what counts right?

I do attempt with every logo to use a different style or approach. Its not really about reinvinting ones craft every time though.

"Don%u2019t try to be original, just try to be good". - Paul Rand
Sure, the text uses bold and regular thickness on its letters and its not reinventing typography by any means, but it works.

drewboy said on Dec. 21 '07

*Do or do not - there is no 'try'*
Yoda

dache said on Dec. 21 '07

nido is that you? :^)

nido said on Feb. 15 '08

where?

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