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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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blesseville said on Dec. 02 '07

very nice.

OcularInk said on Dec. 02 '07

Nice bull. Nice type. Nice logo. The icon could move slightly to the right. I know it's centered, but visually it plays tricks on your eyes because of all the empty space above the R and S in BROKERS. Maybe you tried that already.

shorecreative said on Dec. 02 '07

I like it Dache. It reminds me of the beautiful simplicity in the old Picasso space drawings.
It seems perfect for the finance industry, but may be a little formal/corporate for a student competition? Having said that, I bet some finance students are pretty serious!
Sam

firebrand said on Dec. 02 '07

Nice linework and movement in the bull, dache. IMO a little thick in the hind leg.

nido said on Dec. 02 '07

i like the cave drawing style!.. mind me asking if that was your intentions.. & why that particular style to go with this?...

but nice none the less

Art Machine said on Dec. 02 '07

Hey dache, well done. But I noticed the bull could need a little more (body) tension. I think making the bull look more to the ground would do better. And concerning the head of the bull, I think it needs to be bigger/ longer. Right now one could also see a dog but I think with a longer face looking down and maybe some tweaks here and there this will be better.

ClimaxDesigns said on Dec. 02 '07

Meryl Lynch already uses a bull as their mark and brand why do these people think its ok to copy stuff like that? Good job making the mark unique enough that you cant compare the two, but the concept/idea is the same.

logomotive said on Dec. 02 '07

That was the first thing that crossed my mind when I saw this logo. I mean broker and all, sorry dache I know your not at fault here. Perhaps change their mind with that idea.

Darrel said on Dec. 02 '07

Brokers using a Bull is like Lawyers using Scales of Justice. It's an icon of the industry, not a particular company.

This logo is nice. Well done!

logomotive said on Dec. 02 '07

@ Darrel, Why because Meryl Lynch established that? what are you basing this from?

logomotive said on Dec. 02 '07

I think if you add the horn to the left justa little it would give this a polished look and add the right perspective.Right now the horns look kinda funny shooting stratight out like that.

daleharris said on Dec. 02 '07

hey logomotive, darrel is right it is an icon refering to the industry.. bull markets and bear markets and all that jazz. the meryl lynch thing is a very real concern however because they are so well know.. though to be fair this is not a business competing with meryl lynch at all it is a stock market simulation contest for students..

rambal said on Dec. 02 '07

nice illusration.. i like the mark.

andrendhiq said on Dec. 02 '07

Love the Mark

ClimaxDesigns said on Dec. 02 '07

@daleharris, thanks for the explaination, I didn't know about the bull bear markets stuff, nice educated crowd in here :D

dache said on Dec. 03 '07

blesseville : Thanks for the comment.

OcularInk : Very strong point thank you. I have applied your idea in the image above.

shorecreative : Thanks for the compliment. The works of Picasso have always been a great influence in my work."Maybe you already read about that?":http://www.webdesignerwall.com/general/david-pache/ :^)

firebrand : Thank you. Yeah he is a buff one.

nido : My very first day in art history class was on the famous cave drawings where we had to paint them. I would not refer to this style as cave drawing but I see where you are coming from. My intentions was to express the animal in the least amount of lines to reenforce its strength. I also wanted to use a new style as I do with each logo. Thanks for the comment.

ClimaxDesigns : Thanks for adding it to the gallery.

Darrel : You are correct, thanks for that and your appreciation.

Art Machine : Thanks, Ill have a look.

logomotive : I may very well try that horn to the left idea, could work. Thanks.

daleharris : Thanks for explaining.

rambal : I appreciate it thanks.

andrendhiq : Cheers :^)

OcularInk said on Dec. 03 '07

You rock!! Looks great and definitely belongs in the gallery. :-)

logoholik said on Dec. 03 '07

Excellent mark David!

logomotive said on Dec. 03 '07

LOL! @ Dale, yeah it hit me just after I made the comment, duh! musta been brain dead.

dache said on Dec. 05 '07

Thanks for your comments everyone.

OcularInk : Good suggestion once again, thanks.

logoholik : Thanks Bojan.

aaliyah : I appreciate you likeing it and voting for it, but does its score really matter?

dache said on Dec. 05 '07

logomotive, I really liked your idea, thanks for that.

logomotive said on Dec. 05 '07

WOW, well to me it looks GREAT, not becuase I said that but it did make a nice difference. good work as usual.

AL said on Dec. 06 '07

Nice. It reminded me of a bank PEKAO (www.pekao.com.pl)
However, if this is for a contest, I think the bull should be in a 'fighting' pose.
Cheers!

admarcbart said on Dec. 06 '07

PEKAO is a buffalo is it not? Sure looks like one if it is not. LOL.

dache said on Dec. 06 '07

Thanks for the comments! Client is super happy.
logomotive, thanks to you once again.

Al, you have quite an imagination :^)

inko9nito said on Dec. 09 '07

Love it! Another great logo, dache!

dache said on Dec. 10 '07

Thanks Vera :^)

grubedoo said on Apr. 21 '08

I love the typeface. It works great with the icon (what font is that?).

The only critique I have is that the back leg comprised of a single line feels light in relation to the rest of the bull. I think that slightly thickening that line would visually balance the bull icon.

dache said on Jun. 18 '08

Hey guys, I have just recently posted the case study for this project on the "dacheboard":http://dache.ch/index.php/dacheboard/.

"Case study: Brokers logo design process":http://dache.ch/index.php/dache/comments/case_study_brokers_logo_design_process/
!http://www.dache.ch/brokers/brokerslp.png!


Thanks grubedoo, your question is answered there too.

rick! said on Apr. 05 '09

brilliant!, love the concept!

Tømme said on Apr. 25 '09

instant fav!

dache said on Apr. 30 '09

Thanks very much guys.

felro said on Jul. 29 '09

My favorite from you dache. =) Awesome work.

dache said on Aug. 28 '09

Thanks felro

JF said on Aug. 28 '09

Love this. Great work, dache. Super-clean and effective, as always.

dache said on Aug. 31 '09

Thanks JF

logoboom said on Aug. 31 '09

Thought I commented here...always liked this one.

firebrand said on Sep. 13 '09

Heads up, David. http://99designs.com/contests/27846/designers/344591#entry-508

firebrand said on Sep. 13 '09

and another:
http://99designs.com/contests/27846/designers/343269#entry-471

Brandsimplicity said on Sep. 13 '09

Yep, I sent them a report yesterday regarding the bottom one...let's see how fast they act on it.

lundeja said on Sep. 13 '09

Wowwwwww

ClimaxDesigns said on Sep. 14 '09

dache said on Sep. 14 '09

Thanks for your assistance and comments guys, greatly appreciated. It looks to have been taken care of rather swiftly.

helvetic brands said on Feb. 03 '10

Selected for LogoLounge Master Library Volume 2 ( Animals & Mythology )

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