Logopond

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ryantoyota said on Nov. 28 '07

Updated the type. Comments?

alto said on Nov. 28 '07

now it looks like it belongs with the mark. beautiful!

andersonmarques said on Nov. 28 '07

For me... all is perfect, but, the F i

andersonmarques said on Nov. 28 '07

ops...i don't know if is the better...

But, great logo, great icon, great job!!! Congratulations...

ClimaxDesigns said on Nov. 28 '07

i'd thicken up the weight of the f a hair, but I agree with alto, and from what i was saying in the forums, just that simple change gives this more uniqueness and connects it to the mark a bit more.

andersonmarques said on Nov. 28 '07

I liked so much of this version: http://logopond.com/gallery/detail/20388

I add to my favorite immediatelly!

Sorry for my english, i speak portuguese in Brazil!

Regards,
Anderson

reddskinn said on Nov. 28 '07

looks good. Maybe the treatment for the letter f is not necessary. is like if it were compiting in someway with the symbol.

Areadesign said on Nov. 28 '07

Nice work, nice idea.

andersonmarques said on Nov. 28 '07

i agree with @reddskinn!!! This is Exactaly i think!

nido said on Nov. 28 '07

i also agree.. that F is too much.. its also unnecessary... they now look like two different concepts clashing with each other.. the mark is beautiful... i think you need something that compliments it for the type... something bolder... maybe not a serif.. as i said before the mark is very 'hebrew' looking.. & though this type 'scripture' like.. its way too thin

ryantoyota said on Nov. 28 '07

I thickened the F a tad and pulled back the angle to make it feel less foreign.

ryantoyota said on Nov. 28 '07

By the way, thanks for all the comments. I'm torn between the customized F and regular F. My reasoning for the customized F is that I want the type to be unique and recognizable when standing on its own. (I'm thinking it won't always be right under the mark.) I hear the comments about it making the logo too busy though. It's a tough choice.

koodoz said on Nov. 28 '07

Definitely a tough choice.

The 'f' looks great, but it almost suggests that the 'f' means something, because it has been singled out.

Overall, I like it as it is for it's uniqueness, so I'd probably stick with it.

ryantoyota said on Nov. 28 '07

I picked the F to single out because I liked how it read. I felt that it made the word "infusion" feel more powerful by emphasizing the second syllable. As far as symbolism, its not necessarily intended to mean anything, but I personally see it as a life-breath or spirit-wind type of line. At least that's the feeling I was going for with the style of it. I know no-one will pick up on that specific meaning, but I was hoping it would evoke that feeling.

rambal said on Nov. 28 '07

nice concept.. neet to tweak

ryantoyota said on Nov. 29 '07

Thanks Rambal... but what neets tweaking?

admarcbart said on Nov. 29 '07

Ryan I love the S icon but I think the F is competing too much with it. It is like the eye is fighting over which to look at first.

alto said on Nov. 29 '07

Ryan, either way, you have done an amazing job! While the others have a point, I still like the "F" the way it is. It softens the type and compliments the tip of the flame in the logomark. While it does compete, I do not think it is too distracting nor does it take away from the mark.

bpotstra said on Dec. 03 '07

This is simply gorgeous!! Not sure about the 'f' ...The concept is in the right direction, but I don't think its there yet.

d3signar said on Dec. 03 '07

I like it! And I think that the f ties in just nicely...

puffmoike said on Dec. 04 '07

A vote for the previous version.

The stylised f competes with the mark for visual dominance, to the extent that most people's eye will be drawn to it before they really take in the mark.

I suspect the average punter will then (rightly) assume that the f doesn't mean anything. And at that point they'll be appreciably less likely to notice the extremely clever combination of forms you have created with the mark.

vld said on Dec. 04 '07

Great idea with S. Really nice concept.
"F" is too much, no doubt.

OcularInk said on Dec. 04 '07

I say lose the 'f' and you've got yourself one killer logo. Nice work, Ryan!

ryantoyota said on Dec. 04 '07

Thanks all. It's helpful to read your pro and con 'f' comments. Still not completely sure what I'm going to do about that. It'll make a solid decision once I get more direction for what type of promotional materials we're going to be printing.

firebrand said on Dec. 04 '07

Glad to see this has made the front page, Ryan. One more vote against the 'f' it helps tip the balance.

euphospug said on Dec. 04 '07

hi there - nice mark. maybe if you wanted to make the text stand alone, you could try a suble flame above the "i" in infusion - tying it into the logo and making it stand laone type.

brat_n said on Dec. 06 '07

I like combination of "i" and "s", well done mate : )

Matheus said on Dec. 06 '07

nice combination of letters

theuprock said on Dec. 18 '07

Disregard! The f is great, but could use some minor tweaks to the weight of it in comparison to the rest of the type. It's not 100% done IMO, but it still looks quite nice. My only critique is the top left corner of the S. I'm not big on that, as it looks like a really hard edge compared to the rest of that area in the mark.

logoboom said on May. 11 '10

oooooo this is nice

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