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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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koodoz said on Nov. 26 '07

Tres cool!

dustangel said on Nov. 26 '07

great job

admarcbart said on Nov. 26 '07

Seems to be a tad bland and not very creative for a audio company. Have you tried any other approaches?

itsgareth said on Nov. 28 '07

Any chance of uploading this as a PNG as it currently looks awful on the home page.

Areadesign said on Nov. 28 '07

itsgareth: I did, thanks.

ahab said on Nov. 28 '07

I like this...pretty clever.

itsgareth said on Nov. 28 '07

Yeah looks better now ;)

I think the only thing that lets this down are the sharp edges on the a and e. It reduces the realism that the cable makes the letterforms as a real audio cable would not be able to bend at that angle.

Areadesign said on Nov. 28 '07

Dear Gareth, the first impression is that you're right but after reflection (I had when doing this job), the sharp edges reduces the realism but increases the style!

and all is about style, Gareth :)

ryantoyota said on Nov. 29 '07

I think this is awesome. The sharp edges also match the font better, which I think is a perfect choice. Great logo.

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