Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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logomotive said on Nov. 19 '07

sweet Roy. Suprising it reads Saxon so easily.

nido said on Nov. 19 '07

this is very nice!.. & the great thing about it is that if you turn it upside down it reads UAXOS...

...

lol

Art Machine said on Nov. 19 '07

Wow, it has class, originality, distinctiveness and reads well. Beautiful piece.

patdc said on Nov. 19 '07

WOW...very nice. great job.

cobaltcow said on Nov. 19 '07

deserves a gallery place imo - lovely work!

bkbdesign said on Nov. 19 '07

Really, very nice work. Love it.

rambal said on Nov. 19 '07

nice one Roy.

OcularInk said on Nov. 19 '07

Exactly what Art said. Couldn't have summed it up better myself.

koodoz said on Nov. 19 '07

Very readable. Lovely.

firebrand said on Nov. 20 '07

Thanks for the comments, guys.

EightyEight said on Nov. 20 '07

I love it. Only downside is that it fails the 'squint' test. Then it looks like it says 'soon'.

The Adgency said on Nov. 20 '07

Good work, Roy!

mokenke said on Nov. 20 '07

I find this beautiful and meaningful but I don't find it exactly easy to read.

smartinup said on Nov. 20 '07

killer

smartinup said on Nov. 20 '07

hold on... squint test? Is that the test done for all the aging baby boomers that want all type at least 17pt?

OcularInk said on Nov. 20 '07

Squint test? How does this change when you squint? I see no failure with this one.

bigjerk said on Nov. 20 '07

AWESOME.

nido said on Nov. 20 '07

also fails the sound test too...

*sigh

andersonmarques said on Nov. 20 '07

lol!!!
Great....

degro said on Nov. 20 '07

I find it really clever, too, but I read SOON at a first glance. I only read saxon when I saw the description.
beautiful anyway.

influxes said on Nov. 20 '07

Beautiful! This goes straight into my favs...

inko9nito said on Nov. 20 '07

Wow. Love it

LSF said on Nov. 20 '07

very elegant, luv it!

chanpion said on Nov. 20 '07

I'm sorry, not smelling anything...hang on....nup...definitely not smelling anything too 'SOON'.

Yes, its failed every sensory test folks ;-)

btw, great type logo Roy.

firebrand said on Nov. 21 '07

Haha, these comments are almost as funny as the WillCOCK ones. Thanks for the feedback.

ryantoyota said on Nov. 22 '07

This rocks. I read it as Saxon at first, then was unsure, then was pretty sure it was Saxon. I think it totally comes across. Sweet work.

AlexWende said on Nov. 23 '07

I like the idea/simbolism behind that & the execution as well! I just read saxon, so the readabillity is good to me.

MurtenSaerbi said on Nov. 24 '07

I like it, although I didn't read "saxon" right away.

I don't know if this is "my problem" but I'm not a native english speaker, maybe saxon is a word I don't know?

EightyEight said on Nov. 26 '07

A 'squint test' is a quick way of determining legibility from distance. It's nothing to do with people with bad eyesight.

If it's on a shop front and people read it as 'soon', then surely it has failed as a logo. That's why consumer groups get to test logos out.

nido said on Nov. 26 '07

LOL!.. thats gotta be the funniest thing i ever heard!.. a squint test!.. hows about a 'run by test' where someone runs by the logo really fast!... you know.. to see what it may look like while driving past said shop front.. or on a bike... hows about the 'run by while squinting test'... for those driving at a distance!

firebrand said on Nov. 26 '07

@ nido, you're a tonic round here. You should be in stand up mate. lol!

EightyEight said on Nov. 26 '07

That's the funniest thing you've ever heard? You should get out more. It's just a test. And yeah, I do think a sign needs to be legible when people drive and run past.

So you think a logo that people can't read and see the brand name is good, do you? I have never heard of a client who doesn't want their brand name to be legible before.

I guess I'm not a style over substance person.

It's funny how quick people are to knock something. I was just offering an opinion. I like the logo.

And Firebrand, what a child you are. It was very funny of you to look at one of my logos and mention the squint test. I apologise for not sticking my tongue up your bum like everyone else, but throwing your rattle out of the pram because I didn't join in is pathetic.

OcularInk said on Nov. 26 '07

Whether it fails the 'squint test' or not, it's still memorable. Every time I see this in the gallery, I automatically think 'Saxon'.

P.S. My Grandmother saw this on Thanksgiving and knew what it said right away...and her vision ain't too great. So, I'd say this passes the 'squint test'.

firebrand said on Nov. 26 '07

@ Ocular: That's good enough for me. Thanks, mate.

EightyEight said on Nov. 26 '07

And me.

nido said on Nov. 26 '07

get her to do the running thing mate!.. get her to do it!!!

OcularInk said on Nov. 26 '07

Ah, peace and harmony.

OcularInk said on Nov. 26 '07

@ nido : LOL!! I'll post it on YouTube.

behzad said on Nov. 28 '07

Very Nice, Elegant and Elaborate.

Areadesign said on Nov. 28 '07

totally readable and pure. Perfect.

bonoos said on Jan. 09 '08

great

firebrand said on Jan. 09 '08

Thanks bonoos and everyone for the feedback. HNY.

maximalist said on Mar. 12 '08

amazing!

firebrand said on Mar. 12 '08

Thanks Denis :)

mo said on Mar. 17 '08

Briiliant. Reads very easy

wilsonink said on Apr. 19 '08

i read "sabn" at first, saxon later.

grubedoo said on Apr. 22 '08

This logo shows a deft handling of stroke weight, shape and form. Excellent work.

pixelcraft said on Aug. 11 '08

really nice logotype.

firebrand said on Aug. 11 '08

Thanks, pixelcraft, grubedoo, wilsonink and mo :)

Kokolynee said on Aug. 22 '08

This is so great, probably the best treatment of lettering I've seen.

firebrand said on Aug. 26 '08

Thanks Kokolynee! :)

firebrand said on Sep. 26 '08

I'm pleased to say that Catherine Fishel of Logo Lounge recently interviewed me and has written an article about the development this logo. All being well, it should feature in book 5.

brandsimplicity said on Sep. 26 '08

Congrats Big Fella!

fogra said on Sep. 26 '08

That's great to hear. Well done Roy :)

logomotive said on Sep. 26 '08

fantabulous Roy.

firebrand said on Sep. 26 '08

Fab, Sean, Mike. Thanks for the support, guys! :)

kozlov said on Oct. 11 '08

great use of typography. This one definatelly shines upon others, true gem in logotypes

firebrand said on Oct. 21 '08

Thanks kozlov :)

nickosma said on Oct. 30 '08

lost for words, great

davidairey said on Nov. 25 '08

I've been MIA from LogoPond for a while, hence the late compliment.

I like it a lot.

firebrand said on Nov. 25 '08

Thanks, David. I've sent you an email.

cerise said on Nov. 25 '08

Hey Roy I actually favourited this ages ago and only today have floated it that must mean that I was so excited when I saw it first saw it...inspirational stuff.

firebrand said on Nov. 25 '08

Cheers, bud. :D

Type08 said on Nov. 25 '08

LATEFLOAT! This could work like a brand... Hmmm... Nice job, Roy!

firebrand said on Nov. 25 '08

yummie said on Dec. 16 '08

iLuv!
excellent work.

firebrand said on Dec. 16 '08

Cheers, yummie!

jerron said on Mar. 19 '09

Tight!

2creativo said on Apr. 06 '09

Gooooooood wok,
Very accurate.

I like it!

firebrand said on Apr. 20 '09

jerron and 2creativo... thanks!

firebrand said on Oct. 01 '09

@farmill: Seriously? Same word. Same ambigram out of axo. Same colours.

This has got to stop, David.

http://brandstack.com/logos/details/9497

nido said on Oct. 01 '09

I agree... Brandstack should be banned from LP...

OcularInk said on Oct. 01 '09

Holy crap!! That's it. I'm done with Brandstack. Removing my logos now.

logomotive said on Oct. 01 '09

I agree, At one time I actually thought it was a good idea with unused designs, but now they are taking anything and everything with no respect to the industry or other designers work at all. I am no longer a member of BS.

OcularInk said on Oct. 01 '09

Completely agree with you, Mike. I've removed all of my logos from BS.

firebrand said on Oct. 01 '09

Thanks for your support guys. It's gone too far now what with this and Gareth's Thoppai logo flagged up just today.

firebrand said on Oct. 01 '09

@Ocularink and @logomotive I don't blame you at all. I've noticed that you've been uncomfortable with it for some time. It has it's place but not here.

itsgareth said on Oct. 01 '09

I agree with you all. And what these Blandcacker's need to realise is that they are not just ripping the work of designers but also stealing the identity's of our clients businesses. Nido hit the nail on the head for the first time ever, but what can you do eh? It's either that or not post work on LP anymore...

nido said on Oct. 01 '09

let's see who's interested first... "here ya go":http://logopond.com/forum/viewtopic.php?id=3576

logomotive said on Oct. 01 '09

Roy, have you contacted BS yet?

firebrand said on Oct. 01 '09

Yes I have, Mike.

logomotive said on Oct. 01 '09

Tabitha, I strongly disagree http://brandstack.com/logos/details/9497

eziemac said on Oct. 01 '09

I'm with Kev, Roy, Nido and Mike on this, i'm going to remove my logos from Brandstack. There has been so many logos in the 'View All' page that have made me bash my head off my keyboard. Hope logopond doesn't lose the respect it deserves due to the creation of logos which consist of combining two random words together.

OcularInk said on Oct. 01 '09

Glad to see so many people taking a stand. Guess we're all fed up!!

fogra said on Oct. 01 '09

Enough is enough!

Alessandro Mingione said on Jan. 06 '10

One of my favourite in your gallery!

firebrand said on Jan. 07 '10

Thank you, Alessandro.