Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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gcm said on Nov. 17 '07

nice heart :)

TernaciousT said on Nov. 17 '07

Really nice, well done! The icon is perfect, colours great but the text is a little weak. Perhaps something sanserif, more curvy and bolder?

smartinup said on Nov. 17 '07

I dont think you need too much polishing at all puff, great logo.

neolux said on Nov. 17 '07

I love the simplicity of this one.

I'm with strengthening the text a bit, but apart from that, it's quite well executed.

ClimaxDesigns said on Nov. 17 '07

unfortunately this mark is the trademark of Burlington coat factory.

http://www.burlingtoncoatfactory.com/img/new_bcf_logo.gif

puffmoike said on Nov. 17 '07

@ Climax

Bugger!

I had a look and the concept is clearly the same. However the execution seems quite different.

(I assure everybody that I have never seen Burlington's logo before: not sure how well Burlington is known in the US, but presumably they don't have any presence in Australia).

My client is an Australian business coach. Would you (and others) consider the existence of the existing Burlington logo precludes any potential use by my client of the mark I am in the process of designing?

And if so would that advice be made on the basis of potential damage to my client's business reputation, the ethics of designing (I certainly didn't copy it), potential legalities for him or me, a combination of the above, or something else altogether?

Obviously I was happier before I discovered somebody else had already designed a 'B/heart' logo. But given what I know at the moment (and I'm unsure how big a company Burlington is, and whether it is better known in Australia than I suspect) I'd probably still feel happy to recommend it to my client - with the obvious proviso that I would tell him I had uncovered a similar mark.

neolux said on Nov. 18 '07

I think it's different enough, but I'd have something else just in case. I'm in Australia, and I haven't heard of them either, so maybe they haven't reached our shores yet.

TernaciousT said on Nov. 18 '07

This happens, even to the BIG guys, see Quark vs Scottish Arts Council. http://blog.veer.com/archives/000829.html . I think your mark is definately different enough to be presented to the client because the basic use of a rotated heart as a B would be hard to copyright. Especially when yours is made up differently, and much better IMHO

firebrand said on Nov. 18 '07

I think it's sufficiently different. Yours is more geometric in shape. You could change the bottom left to an L... maybe not.

puffmoike said on Mar. 01 '08

Final design "here":http://logopond.com/gallery/detail/25708

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