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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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sdijock said on Nov. 08 '07

They type is nice, but just showing a racquet standing alone is a little boring. Why don't you use the center part of the racquet (the space between the grip and the head) as one of your "A's" in "ADVANTAGE"?

Sdijock said on Nov. 08 '07

You don't know that unless you try. There might be a way to make it work. It's at least worth taking a look at. If it doesn't work then it's only 5 minutes of your time wasted. If it does work then you have a more dynamic logo. Isn't that what being a "creative" is all about clashmore?

zmcfarlen said on Nov. 09 '07

I actually tried integrating the racquet as the first "A" in this version, and didn't come up with a solution that worked for me. But it may be worth giving another shot. Any specific ideas on different ways to treat the racquet? As you can see in V1, I cropped it to focus on the "A" form but got feedback that it looked too much like the Eiffel tower. Is the racquet strong enough to stand on it's own without the wordmark? On decals, for example?

cresk said on Nov. 10 '07

at first glance, it looked like a rope to me :)

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