Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Art Machine said on Oct. 19 '07

Legal Notice: The picture shown above refers to third party trademarks or servicemarks which remain the property of their respective owners. :)

archangel said on Oct. 19 '07

With a name that, in English at least, has quite a negative connotation, I doubt anyone would want to copy it! ;)

I like your design, though... :)

Art Machine said on Oct. 19 '07

Hey Michael, haha, I think you missed what mark this is an allusion to. I 'll give you a hint, cars...

brandsimplicity said on Oct. 19 '07

...very smart ;)

admarcbart said on Oct. 19 '07

HAHA.. Nice love it.

temeshi said on Oct. 19 '07

Haha! Yes, so smart:)

TernaciousT said on Oct. 19 '07

A little politically incorrect... I would have chosen a different opposite, maybe dumb, stupid...the word retard means slowed mental or physical development but is too often used to mock people... showing your age perhaps! And by the way 'Retarded' would have been the proper grammatical opposite. You're a good designer, so even fun should have a professional side! Keep this away from your clients! Good type by the way, and I do see the funny side... but alot of assholes use this word to put other people down... just stickin up for the abused.

Art Machine said on Oct. 19 '07

Hello Ternacious. Thank you for your comment. I agree on the political incorrectness. This piece is not meant to be political correct. (By the way I don't like political correct words since they're in a way used to conceal truths and manipulate thoughts) Referring to the grammatical part I also agree with you. The point of using __retard__ instead of __retarded__ was to make it sound more like the brand name this piece is referring to. This is really just made to raise a smile. (And this is probably not the right place to discuss the political aspects of the piece)
Thank you for your thoughts anyway. :)

TernaciousT said on Oct. 19 '07

Art Machine, appreciate the reply, I see where you're comin from. It's a fun piece anyway and I also agree that there are too many politically correct words around nowadays. Its good to have fun aswell as work hard, sometimes its nice to just design cos you have an idea, also nice not to have a client changing your ideas! Keep up the good work, and hey its friday, so drop the mouse/pen and go out an have some other kind of fun! ;)

Logo Designer said on Oct. 19 '07

I like your design, it looks great!

archangel said on Oct. 19 '07

As TernaciousT said, the word "retard" might be a little nasty for some people, although I personally don't care.

I wasn't sure if you were French speaking, in which case, retard just means "late" or "delay," so no problems there. But it reminds me of the Chevy Nova not selling well in Latin America because the name means "doesn't go" in Spanish! LOL

Anyway, I wanted to reiterate that I like the design. :)

tdf said on Oct. 19 '07

would make a great T-shirt

ryantoyota said on Oct. 19 '07

I don't really see the point of posting this. It's not really your concept as you just copied the Smart logo and changed the letters.

Art Machine said on Oct. 19 '07

tdf, I agree. :)
And Ryan, thank you for sharing your thoughts. Well, take into account what's written right next to the logopond logo above. Inspiration is one of the main reasons of posting this. And the concept of what's shown above, the parody itself, is very well mine but it does live on another concept. Anyway thanks for your comment.

icu said on Oct. 19 '07

the design is nice even if it is a 100% copy of smart but I see no sense in this. This is a page for presenting logos you have done ore presenting or asking for opinion for the one you are working on. Since this is protected "Smart" look and you are not working for "smart" there is no meaning.

alto said on Oct. 19 '07

Ha ha! Keep it up! Some designers are way to serious and I like to see the fun side of design. Needed a chuckle, thanks.

ClimaxDesigns said on Oct. 19 '07

i dont get it? referencing cars, smart logo, excuse my daftness.

ryantoyota said on Oct. 19 '07

They've since updated the logo, but this is the car and logo that is being referenced.

nikuls said on Oct. 20 '07

Priceless.
As for all the people supposedly "confused" by this piece, C'MON! What's wrong with you? It's called satire.

Art Machine said on Oct. 20 '07

*icu*: Please read my reply to ryan.
*alto* & *nikuls*: You're speaking from my heart, thank you.

icu said on Oct. 23 '07

Well I understand what you wanna say, but still dont you think that using original "smart" logo (indentity design) in word "retard" and publishing that online could cause you some legal problems? Even if it is just for fun and inspiration. You are playing with to big. I would personaly not risk that.

And by the way, your showcase have some impresive works.

Art Machine said on Oct. 23 '07

Hey Ivan, first of all thank you for the compliment. And referring to the legal problems, I'm not too concerned about that. Preemptively I included the legal notice in order to rule out rights violation. Just look at all the logo parodies online ( for example on "Goodlogo":http://www.goodlogo.com/parodies/ ). Correct me if I'm wrong but I doubt that the authors of these parodies are facing any legal concequence.

icu said on Oct. 23 '07

thx for the link, really funy. I added to my favs.

alto said on Oct. 28 '07

Hey Julian, I was looking at this logo again and think you should change the direction of the arrow to point backwards.

A_O_K said on Feb. 06 '09

Love it.. I think it's hilarious!!

The point of a logo is to grab attention. You've done it here.. well played.

Art Machine said on Feb. 14 '09

Thanks :)

ideoma said on Sep. 30 '10

made me laugh!=D

kiedi said on Nov. 22 '11

http://en.wilogo.com/img.php?img=logos/big/company-logo-design-1788120673263611-3.jpg&lg=500&ft=1277127386

www.wilogo.com

logo No.: 169761

Art Machine said on Nov. 22 '11

kiedi, this is a parody of the 'smart' logo.

jerron said on Nov. 22 '11

Very appropriate for whoever buys a Smart car.

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