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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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Art Machine said on Sep. 25 '07

Nice, you managed to incorporate the whole company name's initials.

firebrand said on Sep. 25 '07

I would'nt have thought it possible to combine these initials so effectively.

OcularInk said on Sep. 25 '07

Congrats, Dache!! However the type solution seems weak. Maybe a font change for 'asset management.

dache said on Sep. 26 '07

Thank you guys, I respect your opinions.

Kevin, I kind of see what you mean. I originally had differant font weights for the upper and lower part of the type but the clients decided they prefered having all the type with the same importance.

admarcbart said on Sep. 26 '07

Dache...
The dot in the I seems spaced a tad far as well as the mark not being centered with the type is irritating me. However I am impressed with the letterform combination.

dache said on Sep. 26 '07

admarcbart if the type was centered with the entire mark it would unbalance the composition and have the first line of text in line with the space between the dot and its 'i'. I have used the same measurements as William Caslon for the 'i', so I think its at quite a safe distance. Thank you for your comment.

kaimere said on Oct. 03 '07

lmao ... where is the love ...

OcularInk said on Oct. 03 '07

Yea, I figured you tried it like that. Client always wins! ;-)

kaimere said on Oct. 17 '07

hmmm... im sitting here pondering ... and either the kerning is messing with my eyes or the system font is buggin the hell outta me .... however ... the mark is nice but just think it needs a tad more work ...

keep going dude almost there

dache said on Oct. 17 '07

It's there :^) Thanks

raja said on Oct. 21 '07

why do you block commenting on your logos

nido said on Oct. 21 '07

yeah especially after people have made the effort to comment?.. ive noticed that too!

dache said on Oct. 23 '07

If you have a question not at all related to the logo presented here, email me and I will reply when possible.

raja said on Oct. 26 '07

but it is related

logomotive said on Oct. 26 '07

There seems to be a double standard, you can comment and critque on others designs but once anyone makes a constructive critique of your own, you red flag it. People are just trying give an eye and help, not saying you don't know what your doing.Peace bro.

dache said on Oct. 31 '07

No help needed on this one, thanks.

zuhumina said on Oct. 31 '07

I have small question to ask, if homogeneous equals all of the same or similar kind or nature; "a close-knit homogeneous group" and logo equals a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
I wonder whether you have basically created a mark which has no real memorability. Dont take as slant but i wonder... e.g. if i do a brochure and utilise text i squint to see if i have an interesting form of the text ... rather than just a big grey block with no differentation.... to me this is good mark butnot as memorable as it looks like a block of grey.
and final point BUT PLEASE FORGET not that i like logo is why lowercase as it seems not important for company which may deal in thousands,, millions or more worth of money...?

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