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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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OcularInk said on Aug. 11 '07

Nice use of negative space and letterforms. The icon conveys both the word 'extend' and 'engineering' without being literal.
2

climaxdesigns said on Aug. 11 '07

love the mark, i cant think of the name but isnt it some sort of ruler/grabbing thingy =)

jackg said on Aug. 11 '07

it does indeed resemble a set of "Vernier Callipers". Nice logo, really conveys industrial/rigidness.

cresquin said on Aug. 12 '07

Thank you for your comments, I honestly didn't see the Calipers in the logo until you brought it up, but it fits the themem very nicely :)

I've been playing around with negative space between lettersand the baroque architectural ideas of creating complex shapes by using a number os simple shapes to define an area a lot lately. My goal here was to create a symbol that emphasized the interplay between the Es.

gwynthfair said on Aug. 13 '07

'extended' and 'engineering' are too close in size, imo.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!