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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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ClimaxDesigns said on Jul. 03 '07

what font? or is that custom?

s7even said on Jul. 03 '07

yet another very nice mark raja! Loving the type (which font is this?) and the mark has nice energy and an aspirational feel to it - perfect for health and lifestyle. Only thing I would say is the (possibly unnecessary) hairline suggestion of the full circles will likely disappear at small sizes and may lead to complications when applied to signage etc.

EthosDA said on Jul. 03 '07

The font is GE Inspira which is a GE ONLY font that shouldn't be used by anyone outside the company.

AdmarcBart said on Jul. 03 '07

EthosDA....ummm I do believe you are incorrect. The letterforms are quite different. The A in GE Inspira font contains archs as this typeface that is presented here is straight.

kult house said on Jul. 03 '07

LOL @ Ethos.

leo said on Jul. 04 '07

One of the best I've seen lately

kaimere said on Jul. 04 '07

very coooooool .. dude ...

sandhya said on Jul. 04 '07

I agree with s7even. The circles seem redundant. All else looks good.

kosta said on Jul. 04 '07

This is a very very good execution (as usual Raja), but the same concept (the "x man") has been used over and over...

brandsimplicity said on Jul. 05 '07

To tell the true the circles look like an error...did someone forget to remove a development step?

Thomas said on Jul. 05 '07

Another excellent work!

dreamerworx said on Jul. 05 '07

Interesting name choice but nonetheless a great design :))))))))

liquisoft said on Jul. 05 '07

Is it just me or does "shoryuken" come to mind?

raja said on Jul. 09 '07

thanks everyone

The circles are not an error, they are there for presentation. They will be a big part of the branding initiative.

The font is VAG rounded light

raja said on Jul. 23 '07

you can see the logo implemented here
http://www.whatisxanadu.com/

Gelbdesign said on Aug. 24 '07

yes - it is!

logopogo said on Dec. 14 '07

reminds me of...

http://www.onlyolivia.com/visual/xanadu/index.html

nido said on Dec. 14 '07

yes... she looks just like this!

raja said on Jan. 26 '08

oh man, am I ever missing that reference Nido

THEArtistT said on Sep. 07 '08

The circles aren't very noticeable on the website, either. But I don't think it matters one way or the other. With or without the circles, I think the logo is very good. And the treatment of the figure is not same ole, same ole. I like it.

raja said on Nov. 30 '09

thanks theArtist - they didn't seem to use the circles motif as approved - they changed quite a bit from the original style guide and 3-D renders of the facility. There is a video up on the "Xanadu web site":http://www.whatisxanadu.com/ showing some press coverage in the news.

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