Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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senterbrands said on Jun. 13 '07

I really like the simple elegance in this mark. Nice job!

Kliment said on Jun. 13 '07

nice !

OcularInk said on Jun. 13 '07

Nice job, dude! I always love your choice of color.

muku said on Jun. 13 '07

caught on to the pillow right away, very nice!

senterbrands said on Jun. 13 '07

Well deserved font page stuff.

Art Machine said on Jun. 13 '07

Thanks to senter, Kliment, and muku.
@Ocular, thank you, too. That's what I wanted to tell you about your work, good choice of colors. : )

Craven91 said on Jun. 13 '07

To be honest, if you have to explain all that, it's not working that well.

I saw the pillow initially. The rest I can only see now because I read over your explanation.

Did you explore another way to marry the idea of the pillow and the talk bubble idea?

kaimere said on Jun. 13 '07

Lovely piece of work very pleasing

I got the pillow which is the main communication, with there being so much imagery in the world and its sad how much we miss, your description further helps me appreciate the brand, the ethos and not just the logo .... if i could applaud i would ... GREAT STUFF

Thomas said on Jun. 13 '07

Excellent work! I love it!

Art Machine said on Jun. 13 '07

@Craven: To me this solution is okay. And concerning my description, being deeply honest, good I did it because it helped you and other people to understand my thought behind this work.
@kaimere: Thank you, I really appreciate your comment. : )
@thomas: Your comment is also well appreciated.

dkbg said on Jun. 13 '07

I like it quite a bit (the colours and typo are great, very soft), but at first glance I didn't understand why the icon was positioned like that. I didn't actually see the pillow or the speech balloon until I read the description.

I'm not sure that the speech balloon metaphor is communicated strongly enough for it to be worth it (only my opinion of course). Right now it feels awkward and unbalanced to me.

Good job nonetheless!

OcularInk said on Jun. 13 '07

@ dkbg : I say bravo on breaking the mold of traditional logo layouts. And thanks Mr. Art for the compliment!!

nido said on Jun. 13 '07

as usual, very nice art...

chanpion said on Jun. 13 '07

To me, the essence of a good logo is an icon that I would come back to look at it many times but still able to get something different out of it everytime. While the initial message may have been conveyed at first glance, its also important to evoke different emotions and thoughts at different stages after its inception. This is what gives a logo the timeless edge over others.

I think this logo has that capacity. I might not see the speech balloon concept today but when I do one day, I would think, "Whao, this has so much more to offer! What else?".

Nice job Art.

Jeff Fisher LogoMotives said on Jun. 13 '07

Caught my attention immediately on the page of logos - and saw the "pillow" right away. Before reading your explanation, I saw more of a 'thought" balloon, rather than a 'speech' balloon, and it conveyed a sense of serenity and calm. Really a great design.

firebrand said on Jun. 13 '07

It's a grower. You've created some classy marks.

brandsimplicity said on Jun. 13 '07

The more I look at this the more I like it.Great concept,a thinking mans logo.

waltermurray said on Jun. 13 '07

I think everyone has said all that needs to be said and I'll add my respect in saying that I like the colours and the placement of the logo in relation to the type. To Craven I'd just like to say that logo's are often with us long enough to learn about the clever "hidden" elements in the mark, so how much more detailed can you be in portraying the simple idea that he has managed to capture without creating a messy logo. Well done!

dache said on Jun. 13 '07

Why the use of two differant typefaces.

daleharris said on Jun. 14 '07

why not dache?

dache said on Jun. 14 '07

Because he said the typeface complements the idea of a modern and communicative address offering outstanding products, then went on to use another one. One type is also an uppercase m and the other a lowercase m.
Just wondering if it is part of the concept.

Art Machine said on Jun. 14 '07

Well, I recommend to see the "**m**" in the cushion as a reference to the proprietary technique that defines the bauhaus style. The bending of bars/pipes we see in the furniture design (especially in the works of Le Corbusier and Mies van der Rohe)

iamanidiot said on Jun. 14 '07

pillow. brilliant. to me a cushion suggest, laziness, tired, not wanting to get out bed to design a crappy logo.

Craven91 said on Jun. 14 '07

Walter,

If this logo is confusing as the beginning, there is no guarantee it will catch on.

I like where he's going with this - I just think he can push it further.

ClimaxDesigns said on Jun. 14 '07

Hey Dache, have you emailed me anything yet on that upper case vs lower case argument? If you did resend it cause i haven't gotten anything yet.

kaimere said on Jun. 14 '07

http://www.webreference.com/dlab/9701/fonts.html

i googled and found this lol

darrel said on Jun. 14 '07

Wow! Amazing how that subtle shape immediately said 'pillow' to me. It's great to see such a simplified logo still speak loudly as to its intentions. Nicely done.

raja said on Jun. 14 '07

good work art machine - your name suits you well.

*Sidenote for up and coming designers - there are no rules in logo design, only objectives.

daleharris said on Jun. 14 '07

Fair enough Dache, though I reckon that using the same font in the Wordmark and the Mark would make for a less interesting Logo.

I think it is better that the Wordmark compliments and supports the Mark rather than echoing it's forms.

(IMHO)

dache said on Jun. 15 '07

@ dale Y, yeah sure, just a question of the client requires his branding in the end.

@ ClimaxDesigns, I havent, just something picked up from my typography teachers over the years after all.

@ raja, although creativity in its essence has no limits, there are fundamental rules of design, this cannot be refuted.

kaimere said on Jun. 15 '07

I remember Nigel Brody saying its knowing the fundamental laws of design and thus knowing how and when to break them.

kaimere said on Jun. 15 '07

oops .. one too many things on at the mo ... Neville Brody (blush)

ClimaxDesigns said on Jun. 15 '07

"there are fundamental rules of design, this cannot be refuted."

Yeah there are, but I'm not quite sure the thing about uppercase vs lowercase is one of them, but truth be told I have never had formal typography instructor, so I'll take your word for it and just disagree.

raja said on Jun. 15 '07

Dache,

http://www.twentysomething.com/images/mcdonalds_logo.jpg

Do you thing that logo is breaking the rule?

nido said on Jun. 15 '07

oh that logo will never catch on raja ... breaks all the rules!

Jeff Fisher LogoMotives said on Jun. 15 '07

If everyone followed specific design rules that were too specific, all design would end up looking the same. I've always appreciated designers who stretched things a bit - while creating visually pleasing imagery.

There have always been basic design principles - but the designers who consider those rules and then take their work beyond those supposed limitations are going to be the ones whose work stands out and has longevity.

senterbrands said on Jun. 15 '07

Jeff Fisher LogoMotives said:
If everyone followed specific design rules that were too specific, all design would end up looking the same. I've always appreciated designers who stretched things a bit - while creating visually pleasing imagery.

There have always been basic design principles - but the designers who consider those rules and then take their work beyond those supposed limitations are going to be the ones whose work stands out and has longevity.

I agree. That is what makes designers and design for that matter unique. To each his own I say. But frankly...when is it another designers place to say when or where their design is wrong? Certain people in this place are starting to get on my nerves.

ageown said on Jun. 18 '07

you wouldn't think that the placement of the mark would work but its amazing how this logo flows
Awesome work =]

Craven91 said on Jun. 21 '07

Senterbrands,

I think you are very brave to copy, paste and then agree with one of the most accomplished logo designers on here.

That took guts.

logomotive said on Aug. 07 '07

I'm not going to say this is your best logo because each logo deserves it's own recognition for what it represents, BUT I think you nailed this one down with simplicity and conveyed the message. I Knew that was a throw pillow off the get. Good one.

Art Machine said on Aug. 10 '07

Thank you very much logomotive, means much to me. : )

chazthetic said on Oct. 09 '07

Very nice.

I have to say as well, your explanation of the logo goes a long way to selling it. The references and connections you make are very insightful. I'm sure the client loves to talk about what the logo means now. Nicely done.

Art Machine said on Oct. 16 '07

Hey Charles, thank you for your kind comment. Well, the 'client' doesn't like or understand my concept too much since this was a contest entry and didn't win. :(