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sdijock said on Jun. 08 '07

I got that it was an ink bottle. However, I don't see the "A" in the ink bottle graphic. It also feels very dated/old fashioned. Sorry.

Jeff Fisher LogoMotives said on Jun. 08 '07

The negative space created by the top half of the bottle is the 'A.' It IS old-fashioned - it was designed about 1980 when I was doing graphic design with India ink from a bottle using ruling pens, paint brushes, pens with calligraphic nibs, and rapidiograph pens. Yes, I am a design-o-saur!

nido said on Jun. 08 '07

i think you lost him wth all that latin jeff.. 'paint' 'brushes' 'pens'... its a very old language... i like this though, very nice:)

Jeff Fisher LogoMotives said on Jun. 08 '07

LOL! Thanks nido...yes, I do realize it's ancient history.

sdijock said on Jun. 08 '07

I've done my share of past-up boards in my day (pre-Mac) and I do own a ruling pen and an extensive collection of dusty Rapidiographs as well. So I am speaking the same ancient language. Now that you've attached a date to the design the dated look makes much more sense. Thanks.

dache said on Jun. 09 '07

For me this looks like the most modern piece of Jeffs portfolio. In putting an "A" in the design it would require also a "W" to stay uniform and I think you were'nt far from that.

Jeff Fisher LogoMotives said on Jun. 09 '07

Not putting a 'W' in the design was intentional as 'art-werks' was not intended to be two words - it is simply a graphic phonetic representation (with a bit of 'creative license') of the single word 'artworks,' just as 'ink' also referred to 'inc.'

dache said on Jun. 11 '07

Fair enough. There is also the issue of symbolising a lower case title with a capital "A" but in fairness it is an early piece. :^)

cresk said on Sep. 16 '07

Anyways, having some ancient design experience as well, I don't think a mark or symbol 'always' has to contain dead-obvious (pairs of) characters. Like this example, the A serves another more important purpose.

On another note, to me it kinda has a German typographic style, which I think is a good thing.

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