Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

by • Uploaded:

8184

Status: Nothing set

Commenting: Not seeking critique, comments fine

View Swimmers: 0

More from this user:

Noetic Brands said on Sep. 01 '10

memorable indeed!

vovy said on Sep. 01 '10

Thanks.

lumo said on Sep. 02 '10

I like it. good job.

vovy said on Sep. 02 '10

Thank you. : )

vovy said on Sep. 08 '10

Update.

bigoodis said on Sep. 08 '10

looks good

mabu said on Sep. 08 '10

Ok, so this one should technically speaking be out of balance, but it somehow isn't. Thumbs up man.

m1sternoname said on Sep. 08 '10

I hate to be the party pooper here but isn't this just the word étude written in the font Chocolate Dulce? No adjustments what so ever..?

milou said on Sep. 08 '10

^ Oops, looks like it really is.

andreiu said on Sep. 08 '10

^oh yes..

ClimaxDesigns said on Sep. 08 '10

"I hate to be the party pooper here but isn't this just the word étude written in the font Chocolate Dulce? No adjustments what so ever..?"

Minus any copyrights issues with the font whats wrong with that, certainly each and every logotype out there is not customized in someway. And I guess the natural follow up to that is how much customization to an already set type constitutes being far enough away to skate on its own?

logomotive said on Sep. 08 '10

^ Amen to that. Seeing designers calling logotypes "custom type" when it's only been tweaked from an existing typeface.

Hayes Image said on Sep. 08 '10

No need to customize anything here...all the letterforms balance out really well, maybe close the gap between the u & d a bit, but it flows great as is.

Good work.

raja said on Sep. 08 '10

Selecting the right typeface is an art in itself - and that needs to be recognized.

logomotive said on Sep. 08 '10

^ What Raja said.

logomotive said on Sep. 08 '10

BTW nice look here and that font is Gorgeous.

ClimaxDesigns said on Sep. 08 '10

yup i agree with you guys im adding it back in the gal.

koodoz said on Sep. 08 '10

Another gorgeous Sudtipos font that has been utilised perfectly

latrasis said on Sep. 08 '10

I like the way it refers to the taste of an musical etude - very elegant, yet beautifully brusque.

deiv said on Sep. 08 '10

Darbas ne klientui, manau, o unused proposal... :)

birofunk said on Sep. 09 '10

gotta agree with the rest of the guys:

"Selecting the right typeface is an art in itself"

Beautifully colour & executed too

oski said on Sep. 09 '10

Agree, right font is crucial part of good design and fonts are made to be used. He isn't claiming that this is custom type or something. Nice work Vovy ;)

contrast8 said on Sep. 09 '10

i agree with others tyge selection is perfect, but think you could customize litle, and make more unigue

m1sternoname said on Sep. 09 '10

So I guess I was the party pooper after all..

I agree it looks really nice, well chosen. I just don't get why a chosen type makes it to the gallery, but a well designed logo/icon/mark with no text doesn't.

milou said on Sep. 09 '10

If I will buy this font and type the same word, it won't be a rip off?

brandsirrah said on Sep. 09 '10

this logo is ok

m1sternoname said on Sep. 09 '10

I think because of the 'tm' it should be impossible to type 'étude' in Chocolate Dulce

vernics said on Sep. 09 '10

Agreed with Deividas!

Chad Sanderson said on Sep. 09 '10

It's a good looking application of a type-face, but I agree with Floris. If unedited text gets a gallery spot, a pure mark or icon should be able to also.

fogra said on Sep. 09 '10

I also totally agree with the points made above by Floris (m1sternoname) and others. There is very little craft involved IMO.

vovy said on Sep. 09 '10

Thanks all!
deiv taip, tiesiog nepasteb%u0117jau. : )

Lecart said on Sep. 09 '10

I really like the result, nice colors and nice balance achieved through these particular letters.

But, let's analyze this situation. You receive the brand name, you type it in your font manager, select your "cool fonts" set, browse through the families and you stop when you find the one that looks nice.

Is this really logo designing? Or just a good, experimented eye? I'm not saying the later isn't enough to be an identity specialist, I'm just asking.

"Selecting the right typeface is an art in itself - and that needs to be recognized."

Absolutely true. But isn't design about creating, not just selecting?

One could create a ten page showcase (in a week or so) just by selecting beautiful and rare typefaces.

I think this would make an interesting debate in the forums. (but since people don't usually visit the forums..)

vovy said on Sep. 09 '10

Thanks Lecart. Experiment. Sometime I do logos only from the text.

m1sternoname said on Sep. 09 '10

@Anthony I'd say screaming.. also it would better the kerning I think

nido said on Sep. 09 '10

_"But isn't *design* about creating, not just selecting?"_

hmm.. can of worms... first off... do we create?.. last I checked I hadnt _created_ anything... I know a carpenter who creates... he wouldnt call himself a designer though... (a designer would just take the log as is and say 'voila, your "throne"'... and some sucker buys it)... no, in the end, imo, we just simply select and arrange... thats what we do... _select & arrange_ I take no credit in creating AI, PS etc... we are "select & arrangers-ers-er-ers"... it's what we do.

OcularInk said on Sep. 09 '10

"But isn't design about creating, not just selecting?" Interior designers select the proper finishes, they select the furniture arrangements, the tile back splashes, paint color, etc. Does that not make them designers?

raja said on Sep. 09 '10

"One could create a ten page showcase (in a week or so) just by selecting beautiful and rare typefaces."

If they are getting that kind of business, congratulations to them...unless it's useless expression-art postings on a logo board.

We all know design is simply a process (albeit creatively applied) to solve a problem... all that's ever going to be created, already has been, by the grand master himself.

The greatest achievement of humanity is the ability to create another human. << added that because I think it would sound cool in a British accent said by Firebrand

We shape and form ('select and arrange' lol@nido!) with what we have. Our art lies in resourcefulness. Let's not overrate what we do.

And if a well designed typeface solves that problem, I think it's remarkable.

I agree with the others that a stand-alone logo/mark without typog' should make the gallery. Some of the best work I have seen on this site is presented that way.

m1sternoname said on Sep. 09 '10

I think we do create, but I do agree it depends on how you define 'create'. I didn't invent light, yet when I turn the switch on I do create it. And I know that in a way that is in contradiction with my post that started all this, but I'll agree to disagree with myself then...

jerron said on Sep. 09 '10

So all I have to do is type a name in a scripty font and skip the painstaking process of wringing ideas out of my brain?

saawan said on Sep. 09 '10

@Raja: "The greatest achievement of humanity is the ability to create another human." He he.. So, China and India have achieved a lot! :P

I agree with Floris (@m1sternoname). We do create, at times. Some of the illustrated logos are creations rather than just arrangements/ selections. Creation is done in our sketchbooks while arrangement on the computer! :)

logomotive said on Sep. 09 '10

So if a Mark is added beside this it's OK then guys? I mean all of has have used an existing typeface in our designs, just because no mark is with it does not make it any less of a logo.

m1sternoname said on Sep. 09 '10

When the type is a source for the logo it is more of a creation then the type IS the logo imo

OcularInk said on Sep. 09 '10

"So all I have to do is type a name in a scripty font and skip the painstaking process of wringing ideas out of my brain?"

I think Raja answered that question already. :-)

"And if a well designed typeface solves that problem, I think it's remarkable".

lecart said on Sep. 09 '10

I see you might have misinterpreted my position on creating/designing/whatever a logo. I was only trying to define a difference between selecting a font keyboard typing the logo AND creating/designing/"select & arrange"-ing a mark, type and so on.

I never said it is the wrong way to do it, I was curious about how experienced designers feel about this.

But I see that only Jerron got my point.

Further more, if selecting a font from a foundry is OK, then selecting a stock image from iStock, it's also OK, right? or is there any difference?

@vovy I hope you don't get me wrong, I really like your logo, I'm just debating on creative processes in general. And I do apologize for starting this here.

m1sternoname said on Sep. 09 '10

"Further more, if selecting a font from a foundry is OK, then selecting a stock image from iStock, it's also OK, right? or is there any difference?"

Good point.
My final statement is that the logo we're talking about is indeed created, obviously (or assembled as you like). It's just a matter of how much creativity it displays, in this case not much imo because it's 'just' a type, the same as you would use a stock image is a lack of creativity. It doesn't mean it's wrong though.

logomotive said on Sep. 09 '10

^ But there is a difference there.Look at the letters as shapes just like you would use circles or squares to create a unique mark. Don't look at it as used existing type but as beautiful "characters" or shapes to create a logotype.

logomotive said on Sep. 09 '10

It's an arrangement or combination of letters that makse it unique not the typeface, what is the difference of taking commas,or special characters within an existing typeface and creating a logo?

m1sternoname said on Sep. 09 '10

I agree Mike, I'm just saying it doesn't show much creativity. I agree sometimes it's all it takes, and sometimes it takes guts to don't use anything but type. But as I learned creativity is when you combine elements that one would not expect to be combined so it becomes something new (to create something). I'm not sure if that covers it a 100% but according to that definition this logo doesn't show much creativity, and again, I'm not saying there is anything wrong with that.

logomotive said on Sep. 09 '10

I understand, I could not find myself doing it, but it does look quite nice.

lecart said on Sep. 09 '10

This is what great typefaces are all about. They make sure the letters flow nicely no matter the word you type.

contrast8 said on Sep. 09 '10

it look's realy good.., nice chosen font, but, i can see here any work, so work is done carelessly. yep this script is very nice, i downloaded it too:)

ClimaxDesigns said on Sep. 09 '10

Lots of questions have been raised most of them subjective in nature, but one that stands out that is not subjective I will answer... once again...

I've had this conversation with many members of this site in private. Mark/icon only designs do not make the gallery because in my opinion until the branding solidifies the mark/icon as an identifiable piece it is simply a nice graphic that can usually be applied to a great many things, not so with type as the words literally name out or somehow describe literally or figuratively the brand.

I do understand that some of our most memorable logos are mark only, Nike, McDonald's arch's, etc. However, I believe that is only after branding makes them house whole names. Further I don't want the gallery filled with exceptional marks, that when placed with type fall to pieces, there are many extraordinary logos in the gallery that are mark strong but the type struggles, and the only reason they are in is because of the strength of the mark.

As far as this site is concerned a 'logo' consist of type only, or mark and type. I'd also like to throw out there that as identity designers we like to fancy ourselves as standalones, however, we are not. We need to take into consideration and appreciate the type designers whose work we use everyday as our design partners. Certainly this typeface as used by the designer may not have been all that creative, but the designers eye to find and compliment the 'problem' of this piece and find its 'solution' in this type designers work, is, IMHO.

Petro said on Sep. 09 '10

Very laconic logo.

ClimaxDesigns said on Sep. 10 '10

Saints win lol, sry i didn't see this till now Anthony :D low scoring game but they were 'on their' game this time, instead of looking like a wreck last matchup :D

vovy said on Sep. 10 '10

Thanks all again.

vovy said on Sep. 10 '10

topicdesign thank you. : )

kugelis said on Sep. 11 '10

Sveikinu :)

jippy rinaldi said on Sep. 11 '10

I must say congratulations to you. You not only selecting/arranging/designing/creating a beautiful logotype but you stole many respectful logopond designers attention. Amazing.. :)

vovy said on Sep. 11 '10

Thanks. : )

adri@n said on Sep. 12 '10

Nice type :o)

brandsirrah said on Oct. 02 '10

I absolutely agree with lecart!

!http://img844.imageshack.us/img844/4152/lorem.png!

Pierro said on Oct. 02 '10

^Only one font used, but the design execution is important.

adnanza said on Oct. 02 '10

I didnt found any thing creative in this logo, it is simply a free font available online:
http://new.myfonts.com/fonts/sudtipos/chocolate/dulce/

I think the use of free available font as a logo (text based logo) of a company, decreases the value of that company,

I think so.

Pierro said on Oct. 02 '10

That's right, but many brands are just fonts.

JF said on Oct. 02 '10

adnanza, unless you're getting a 'all fonts on myfonts are free' deal on expensive fonts that the rest of us aren't, you may want to go back and view that link to myfonts. It's definitely not free. It's $59.

adnanza said on Oct. 03 '10

@ JF : That font is available free at many other sites like :
http://www.fontineed.com/font/Chocolate_Dulce

@ Pierro: The logos which are text based that many other brands have are customized made, and does not use the free available font as it is.

Pierro said on Oct. 03 '10

See, like "HP", "SONY", "Dell" brand has used only one font, of course italic mode.

Pierro said on Oct. 03 '10

^HP: italic, SONY: Bold and Dell with tilt "E".

action said on Oct. 25 '10

Labai gra%u017Eus fontas, bet kaip jau kiti kalb%u0117jo gal%u0117tum ka%u017Ek%u0105 jame pakeist. I%u0161prad%u017Ei%u0173 galvojau %u010Dia custom, bet paskaitin%u0117j%u0119s toliau pasteb%u0117jau, kad ne :)

vovy said on Nov. 02 '10

Supratau. Dekui. : )

JunJun said on Nov. 21 '10

I love it. Making a memorable logo without and emblem or icon is really impressing. :)

Please login/register to make a comment, registration is easy, signup

Logopond Book V1 - PreSale Now!

Logopond Book V1 - PreSale Now!