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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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782

OcularInk said on Jun. 01 '07

Very nice. Not sure you need the stroke around the yellow 'W' though. Hardly worth mentioning. Good job!
2043

senterbrands said on Jun. 01 '07

I like the concept very much. I do agree that the stroke is not needed. If you also changed the transparency of the yellow to multiply you will gain another "W" in the design and create an even more unique mark.
5456

willuper said on Jun. 01 '07

I did really like it without the stroke, but the one-color version needed the stroke to complete the form and I wanted to keep the two consistent.

Here's what another agency did when they got a hold of my logo (only 1 year after they chose to go with mine) http://www.williamsauction.com/

For some reason it was scaled and made transparent. The transparency could work if done properly, but the second "W" is there and doesn't require that much effort to see it.
1218

kaimere said on Jun. 01 '07

am in agreement with ya there mate ....

cheniwa said on Jul. 31 '07

I agree with everyone above in regards to the concept. I don't claim to be an expert but I actually like this one better than the transparent one. I saw the second "w" right away even without reading the actual name. I think with the transparency it complicates depth. It's much easier to tell the two "w's" in this one for me.

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!