Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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JoePrince said on Jul. 02 '10

That's really nice looking...

mfrank said on Jul. 02 '10

sweet idea and very well executed!

epsilon said on Jul. 02 '10

I really like this one, great concept and matching execution.

bitencourt said on Jul. 02 '10

Hm...

limeshot said on Jul. 02 '10

Love this one.

javaap said on Jul. 02 '10

Hm indeed...

S.vanElderen said on Jul. 02 '10

I love this!

dezinart said on Jul. 03 '10

like.

pacmanb said on Jul. 03 '10

Very original!

nrcreative said on Jul. 03 '10

Ok, but does it work in black & white?

bigoodis said on Jul. 03 '10

great!
@nrcreative: I think that this is not a problem :)

zibbidy said on Jul. 03 '10

Interesting, like it.

nrcreative said on Jul. 03 '10

@bigoodis - If it doesn't work in B&W and is not applicable across all types of media. . . then it doesn't work.

bigoodis said on Jul. 03 '10

@nrcreative: use of the logo in black and white palette is reduced to a narrow range of subjects, almost all now we can do so. If it can not be imposed on the pen or something like that, then there are solutions, but now printing technology is very advanced. So I think these questions (about the use of black and white) is not quite correct.

rudy hurtado said on Jul. 03 '10

@Natham, maybe you don't know Oxide but they'll make it work in any media... and black and white, Great concept, just enjoy it!! and do some research.

Logomania said on Jul. 03 '10

Love it... how refreshingly original!!!

Arkade said on Jul. 03 '10

Very nice! Love it.

raja said on Jul. 03 '10

lol@nrcreative

Oxide - you do some great work

dannygdammit said on Jul. 03 '10

I like how unconventional this is. This is what makes designers stand out. Kudos.

nrcreative: Times are changing. I also believed a successful logo needed to be 1 to 3 colors and had to work in black and white.. But I think it's less and less important nowadays due to production methods.

Black and white went the way of the dodo ;P

nrcreative said on Jul. 03 '10

@Rudy and raja - I know he does great work. Extremely impressive showcase.
But be honest - if this was in B&W do you think it would be in the gallery? I don't.
I guess I'm stuck thinking that a good mark is one that works with only 1 color.

theartistt said on Jul. 03 '10

I used to take b&w pics of sunsets all the time. this would look great in grayscale or b&w in my opinion. some people just don't have enough imagination to see certain, out of the box designs in b&w. even at small scale, you could make those windows solid white and gist of the logo would still come thru.

limeshot said on Jul. 03 '10

@AnthonyLane With you on this one; these days some logos don't ever get printed on anything but perhaps invoices (and even those are sometimes sent by email). Plus, logo design needs some space to evolve, and printing technology innovations create that space.

inet_s51 said on Jul. 04 '10

It looks great, I dont think anyone disagrees with that. I cant see it scaling at all or looking as good in black and white however.

Thats the beauty of opinions.

Cooky Yoon said on Jul. 04 '10

clever :-)

barryconvex said on Jul. 04 '10

I like the idea, but I can't imagine this being usable enough in real life. I don't see how this would work on a DVD spine, a photocopied screenplay or in small scale on a poster in b/w or monochrome. The type is too dark and too small.

brandsimplicity said on Jul. 04 '10

Beautiful emotion captured in 3 frames...This would make for a crazy opening credits reel!

OcularInk said on Jul. 05 '10

This is so cool! Superb execution too. @barryconvex : Take a look at 20th Century Fox's current logo in all it's 3D glory. If they can get that to work on a DVD spine, I doubt there would be any problems with this one.

barryconvex said on Jul. 05 '10

Fox's logo is much more square and they use their name as the most prominent element of their logo.

logomotive said on Jul. 05 '10

Barry, it may not be the most iconic of all logos and sure it works much nicer here in color than it probably would in Black and white. But I can def. see this working for the company, A little imagination...

OcularInk said on Jul. 05 '10

It takes a good graphic designer to be able to think outside of the box. I can come up with a number of ways how this could be applied to a DVD spine. Guess they'll hire me first.

raja said on Jul. 05 '10

barry, here is a logo from your showcase,

http://logopond.com/gallery/detail/99135

I don't like to do this but with your heavy handed authority on logo design I thought it was fair to share

Anyway, Oxide, I think this logo will get very popular this year, again, great work!

barryconvex said on Jul. 05 '10

Thank you for mentioning my logo. Yes, it's a cool concept, isn't it? With my "heavy handed authority", I appropriately mentioned (like a couple of others), that and more importantly why this logo will most likely not work in day to day use although the concept is fine.
But I'm used this kind of nerd communication http://logopond.com/gallery/detail/71629
If you don't join the chorus of praises and instead write something politely that actually might help to improve something it's the same crap: If you don't like details it can only mean that you don't have a clue about design and never will. Yes, Halleluja, I know which members to avoid in the future.

logomotive said on Jul. 05 '10

Barry why try to go off on a tangent here? Just take the medicine and move on.

barryconvex said on Jul. 05 '10

I don't see why this causes such a fuss. I know what a DVD spine looks like. And if you read a comment like

"It takes a good graphic designer to be able to think outside of the box. I can come up with a number of ways how this could be applied to a DVD spine. Guess they'll hire me first."
What do you conclude? That you simply apply the logo as is?

logomotive said on Jul. 05 '10

So you think you can sing?

barryconvex said on Jul. 05 '10

What a lame comment. So you think you can see this working "with a little imagination" is a more valuable help than what I and others have correctly pointed out?
But how dare I forget, it's not what is said, it's who says it.

Chad Sanderson said on Jul. 05 '10

Barry, the designers commenting in favor of this piece have been doing their job for a very long time. By the looks of your gallery, you could probably learn a bit from what they are trying to tell you. (No offense) Like Mike said, there's no use continuing to beat a dead horse. In this instance- you are incorrect. It COULD work.

JoePrince said on Jul. 05 '10

Lol @barryconvex, gave me a good chuckle.

Hayes Image said on Jul. 05 '10

^ Yep.

I'm holding a DVD cover as we speak. It is 4 colour process with a spot fluro & varnish...a design such as above would be effortlessly reproduced on this.

nrcreative said on Jul. 05 '10

Glad I decided to stop complaining about this one a few days ago. . . ;)

Ocularink said on Jul. 05 '10

"What do you conclude? That you simply apply the logo as is?" No, I said I could come up with a number of ways to apply it.

ethereal said on Jul. 05 '10

Amazing this much heated debate over a concept. It's not even the chosen mark. I guess that doesn't matter, still crazy though.

c4creative said on Jul. 05 '10

I like this concept and can see how it could work across different mediums, but I think the chosen concept by the client is much much better, it is much more inspiring to me.

I think someone should take all the comments ever posted on the pond and make a book out of it. It would make for a humorous read. I would definitely buy it.

theartistt said on Jul. 05 '10

Don't get too flattered. ;) It is an age old debate.

ponline said on Jul. 06 '10

amazing logo. it has great feel to it

SteveG said on Jul. 06 '10

Really atmospheric. Love it.

oxide said on Jul. 06 '10

Thanks for all of the comments! We really enjoyed reading them.

This was actually the original direction the client wanted to go. We built out the logo in various forms including the color logo on a white background and an all black and white version. We'll reserve the right to show it only in it's ideal form here, so we'll let you use your imaginations on how it would look.

ryanlynndesign said on Jul. 06 '10

Awesome. I love the way the window on the left kinda fades out.

dannygdammit said on Jul. 06 '10

I love how much controversy and debate this logo has stirred up.. I wish there were more conversations like this on logopond..

You did good, Oxide!

bugbug said on Jul. 06 '10

Mmmm, Is it a logo? But then, what is a logo?.. so why not!... It's very visually satisfying to look at.

theartistt said on Jul. 06 '10

Someone should publish a book titled, "Is it a Logo? We don't Care! It's Pretty!". Really.

oxide said on Jul. 07 '10

For those who question if this is or is not a logo, please keep in mind that it was created for a film company with the intention to animate the final logo.

Think of it as the logo displayed during the opening credits of their films. Studios like DreamWorks, Paramount, TriStar, and 20th Century Fox for years have all had versions of their logos that are not suitable for black and white printing.

rambal said on Jul. 08 '10

it's really fresh and cool..
I love it

cobaltcow said on Jul. 08 '10

Oxide - love the thinking, love the mark.

I get annoyed with people saying things won't work. Many colorful logos have an alternate version for B&W usage.

laye said on Jul. 08 '10

Cool and creative as well, but... remember there are 3 elemental principles about Logo Design:
1. Simple
2. Memorable
3. Versatil (Ups, it fails right here)

logomotive said on Jul. 08 '10

and
#4 Reaction.

theartistt said on Jul. 08 '10

Totally agree Nathan. I can see this in black & white and sized down to fit on a golf ball as well. Some people can go into a decorated room and still see the bare bones of it, others can only see the decoration. I guess a lot of people fall into the second category here. Can't see the logo usage for the logo. Too many mixed metaphors!

supermattzor said on Jul. 08 '10

I get where nrcreative is coming from, but I floated it anyway. I think that, in the right application (especially with animation) it could be great.

oxide said on Jul. 09 '10

@laye - As the newest member of the Oxide team (only three years out of school) I once held on to these principals as well. However, what I soon came to understand is that it isn't 1965 anymore. Printing costs have gone down. Also, this isn't a non-profit that won't be able to afford 4-color printing. As a film studio, their logo will appear in digital form 95% of the time. When unavoidable, we believe the sunset could still be memorable in black and white - see Ansel Adams.

kaimere said on Jul. 09 '10

^well said :)

GreenInkStudio said on Jul. 09 '10

Love the concept and execution! Congrats!

taulant said on Jul. 09 '10

If this logo is only for showing it on screen, than it is a wonderful one.

onesummer said on Jul. 10 '10

@oxide, very cool. would also make a good cover graphic for a movie and/or book entitled 'passenger'. and if needing be horror, just toss some blood splatters on the third window and color the text red ;).

Taking into consideration the context of how a logo will be used is just as important, if not probably more important these days, than simply adhering to age-old logo 'rules'.

sunfirex9 said on Jul. 10 '10

Theatrical, and impressive

kaimere said on Jul. 12 '10

Now this is a cool logo