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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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Commenting: Not seeking critique, comments fine

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mockup said on May. 22 '07

loving this

cancerbox said on May. 22 '07

Thanks! :)

senterbrands said on May. 22 '07

Nice. Simple but elegant.

kaimere said on May. 22 '07

very stylish

dotTOM said on May. 22 '07

would love it if it wasn't for the letter 'E'... when cut in bottom, it makes F so it's not suitable for this kind of idea...

degro said on May. 22 '07

i read stromkern with absolutely any kind of problem. leave it like that. very elegant

mcdseven said on May. 22 '07

this is very elegant, very nice, well done.

Art Machine said on May. 28 '07

Just lovely.

Simple and elegant but strong.

firebrand said on Aug. 24 '07

Very cool.

cobaltcow said on Aug. 25 '07

perfect - strong brand, interesting and will work well ad different sizes and in different mediums.

you've definitely kicked a goal with this one.

(i have no problems with the E - leave it how it is)

rachelg said on Aug. 26 '07

Very well done :) Love the shirt, poster, postcard, and cover art possibilities.

rfrusso said on Aug. 27 '07

Very nice. I've been wanting to 'chop off' some letters like this! I agree with most - the 'e' is easy to read, no changes needed.

willuper said on Aug. 30 '07

Congrats Scott.

This one has been one of my favorites for a while.

LCA Creative said on Aug. 30 '07

I couldn't read it at all. I think it depends on your audience. If it's directed towards an established one which will already know the name, the logo almost adds a level of exclusivity. But if you are trying to develop a larger following, this logo won't help. I think if you cut it diagonally so that the E became more visible, it could still maintain a similar style while increasing legibility.

zero6 said on Dec. 06 '07

I red stromkern, but can see that the E could be an F. Maybe it would help if you made the middle horizontal line as long as the top one... just an idea! love the logo!

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Logopond Book V1 - PreSale Now!

Use the discount code 'presale' to receive a $5 discount on every book purchased. Now through March 1st!