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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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nrcreative said on Jun. 22 '10

I was thinking the same thing. Perhaps you might also connect the F to the L?

andreasvnielsen said on Jun. 22 '10

dont connect, just remove orange, if i had choose. :)

epsilon said on Jun. 22 '10

I think it's not readily recognizable as a flashlight. Looks more like a golf tee if anything.

crislabno said on Jun. 22 '10

thanks guys, I am afraid it wont be that readable then;/
http://yfrog.com/juflinnp

jeo said on Jun. 22 '10

I initially saw a plunger...I do think, though, it can work without the orange.

jerron said on Jun. 22 '10

I was at first thinking screw or nail.

JoePrince said on Jun. 22 '10

I'm seeing a chemistry flask turned on it's side...

OcularInk said on Jun. 22 '10

This is one of those designs where everyone is going to see something different. The flashlight came through right away for me. I can certainly see the other images referenced as well though.

epsilon said on Jun. 22 '10

Cris, what if you use a differently shaped flashlight (like "this one":http://images.ifguk.co.uk/products/553/553-large1.jpg) and extend it just a bit into the L? It should help make F strokes shorter, define the shape better and perhaps make the shape less ambiguous.

theartistt said on Jun. 22 '10

This simply needs to be reversed. As it is the flashlight does not shine through.

hamidos said on Jun. 30 '10

wow nice design...

mikxel said on Sep. 16 '10

What if you take the orange out of the flashlight and add a background image in the shape of a beam of light extending from the flashlight... behind the rest of the text... or maybe I'm crazy.

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