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Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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sbj said on Jun. 19 '10

strong..

Gotty said on Jun. 19 '10

Wow, I love this!

clarmont said on Jun. 19 '10

Thanks dude.

dannygdammit said on Jun. 19 '10

The font feels very russian to me.. but either way it's an awesome mark. Kudos.

clarmont said on Jun. 19 '10

The Russian font was the whole idea, thanks man.

Check out www.clarmont.ca under "Design Methodology"

Thanks for the feedback

gravitart said on Jun. 20 '10

Mark is really great.

actiondesigner said on Jun. 20 '10

has a very soviet propaganda style to the illustration. Dramatic and epic. Good work:)

plantingseeds said on Jun. 20 '10

I would never have guessed this was a Canadian company. I think you were right to choose art-deco (with its parisian influences) as a style for a canadian film company. But the logo, although is very cool looking, reminds me too much of communist russia with the colours and typography. Socialist Realism more than extravagant, luxurious, western art-deco. The man, in particular looks like he's struggling to lift the film reel, giving the logo a negative, oppressed-workman-like feel to it like the CCCP propaganda posters. Couple that with the japanese kamikaze rising sun and I don't get a canadian vibe at all. And you've said you were aiming for a russian influence (I looked at your design-sketchs in that link), but I personally think it's too heavily russian-influenced to be considered art-deco. Maybe I'm being harsh, maybe the client absolutely loves it like it is, and if so, then that's fantastic. :)

c4creative said on Jun. 20 '10

Love the style of the logo, great job! When I first saw it I was initially reminded of the Beaurepaires logo - www.beaurepaires.com.au
Sorry about that. Beaurepaires is a logo I see twice a day, once on my way to work and once on my way home. So it is imprinted into my brain.

plantingseeds said on Jun. 21 '10

^^interesting read. Thanks for clarifying the influences in dept. As I said, if the client loves the solution then that's fantastic. :)

EastNash said on Jun. 21 '10

I think the execution is really well done. You should be aware though that a pretty large production and editing house here in the US called Filmworkers Club uses a very similar logo (Atlas/Reel) - though their's is outdated. Just an FYI.

clarmont said on Jun. 21 '10

Just saw the film works logo. I like it a lot.

Thanks for the heads up on that. I think it's used a lot actually. check out this:
http://karahannkiser.com/images/print/07BluePlumTee.jpg

Unique Design said on Jul. 28 '10

Beatiful logo! Like the old-style illustration and type...

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