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sisudesigns said on May. 13 '07

its nice typography. but I dont feel the communication coming from it. But mast heads can be neutral in communication...

Thomas said on May. 14 '07

As asual, you did a very good work. Very nice font which is? Custom from helvetica?

senterbrands said on May. 14 '07

Actually it is from Swiss 721. So Basically Helvetica. LOL

kult house said on May. 17 '07

Kerning is a little weird.

dache said on May. 18 '07

I concur

senterbrands said on May. 18 '07

Thanks for the comments guys but i dont agree one bit.

prasanna said on May. 18 '07

Kerning is a little weird.
- i too agree with it - what is that u r trying to communicate with that kerning
its simple but !!
regards
prasanna

dache said on May. 18 '07

"spo" part seems really spaced out while "tlife" is very tight. "e" could be better integrated.

senterbrands said on May. 18 '07

Guys the letters are evenly spaced. It is playing with your eyes. I can take the criticism but can you not read? :)

kaimere said on May. 18 '07

Looks great to me Senter and evenly spaced ... i think the only reason it is that the s p o and e all take up more space than the other letters ...

shaneg said on May. 18 '07

THE KERNING IS OFF!!!

perhaps you tped it in and that is how it showed up, but as MOST graphic designers know, most of the time you have to adjust teh kerning yourself.

So it isn't "playing" with anyones eyes, it is off (period.)

senterbrands said on May. 18 '07

Shane... don't know where that came from. Yes I did adjust it myself. And just to let you know I have been doing this for 13 years. So i know WTF I AM DOING. My attituide was in reponse to you trying to talk down to me. :)

nido said on May. 18 '07

its not off! you guys are blind! the man said its not off so its not... he should know for cryin out loud! & i agree its playing with your eyes! its the width & height of each character thats giving it that impression! you guys cant see beyond the type!!!

OcularInk said on May. 18 '07

I agree with the others in regard to the spacing. Even though it is evenly spaced out, some of the letters need more breathing room. You said it yourself, Bart..."It is playing with your eyes". If this is the case, fix it so it does not play with your eyes. Because the S, P, O, and E are rounded, they do not need as much space as the T, L, I, and F need. Even so, you've created a nice logo once again. :-)

logomotive said on May. 18 '07

I'm staying out of this one..whew! You might just want to red flag it. Getting hot in here.

senterbrands said on May. 18 '07

Ocular and Nido... HI GUYS!!!! LMFAO... this is becoming fun. LOL. Thanks for the comments and yes the type was adjusted because of the original format of the letters made the SPO seem disjointed from the rest of the word. That is why it was brought in to a even kerning for the word. All designers know that depending on the word you are typesetting know matter how many times you adjust it...it will still look akward. In this case this is so because of the round forms of the first 3 letters, and the absence of round letterforms in the latter half of the word.

senterbrands said on May. 18 '07

Im not like other designers Mike...(cough, cough) who redflag something because they are afraid of the criticism of others.

logomotive said on May. 18 '07

well, just protecting my client in those cases and confortable with the final result.

nido said on May. 18 '07

do you think he's talking about you mike??? i dont!

logomotive said on May. 18 '07

You having a bad day Bart, Imy redflag was a joke, Yours was not.

senterbrands said on May. 18 '07

Mike I was NOT talking about you good ol buddy! LOL! Thanks Nido.

logomotive said on May. 18 '07

lets just all get along. Cheers it's friday.

nido said on May. 18 '07

so anyone watch the game last night?

kaimere said on May. 18 '07

whoa what did i miss .... heheh still in Senters boat here ... ... Nido what was the result

nido said on May. 18 '07

home team won

senterbrands said on May. 18 '07

All hell its Friday and my head hurts. Time to have a Crown. LOL. Thanks for all of the feedback guys.

ClimaxDesigns said on May. 18 '07

glad this ended on a 'good note', having said that, the kerning is visually off :)

and i knowingly added it to the gallery, because there was something else special about it

kult house said on May. 19 '07

I never said the kerning wasn't "evenly spaced". I said it was weird. Frankly, it is.

Craven91 said on May. 21 '07

I'm not sure how this is design. You selected a nice typeface and changed the color of the dot on the i.

And then adjusted the kerning.

I looked through your gallery and you have some great stuff. I especially like your personal mark, but this one I'm just not feeling at all.

senterbrands said on May. 21 '07

Craven... Umm typography is half of the design, as you should know. BTW the typeface was not left standard it was altered and the dot on the (i) in this font is not perfectly round. It is the little things that make a typeface a design.

Craven91 said on May. 21 '07

I think in this case, typography is the whole design.

Maybe if you gave me an idea of what you were trying to communicate it would be clearer.

For instance, why make the dot on the "i" NOT perfectly round? What's the purpose?

I'm just asking questions, not trying to bust your chops.

ClimaxDesigns said on May. 21 '07

i think the communication is the fixation on the 'spot' in this case it being the one over the 'i', Craven you got it mixed up, hes saying he made the dot perfectly round because the default font dot was not

Craven91 said on May. 21 '07

Thanks Climax - I see I did misunderstand him about the dot.

senterbrands said on May. 21 '07

Also the the T L P F E was also altered. :) no worries man.

bertje said on May. 23 '07

Kerning on or of? I don't know but to me, I think, it seems to be weird.

nomadcreative said on May. 31 '07

senterbrands must have been doing this for a very long time. Most experienced designers I know are too arrogant to acknowledge when they're wrong. The kerning is off.

Craven91 said on Jun. 04 '07

This is the part where they attack your gallery (or lack of)because you offer a different opinion.

Gelbdesign said on Aug. 24 '07

FAT !!!

MoonboxDesign said on Jan. 11 '08

Bart... this is definitely another one of my favs.
I think the reason it looks like the kerning is off is
because the L I and F are thinner than the other letters.
So naturally thats gonna play with your eyes a little.
I'd just slightly moved the L I F apart a little and bring
the E just a hair closer to the F. Thats only a suggestion.
Anyway... great work bro. Keep it up.

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