Logopond

Congratulations helvetic brands on being the first user to upload 1000 logos, what a machine!

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rudy hurtado said on Apr. 23 '10

It looks interesting, it caught my eye for sure even in the small thumbnail.

mcdseven said on Apr. 23 '10

yes this is interesting.

jonnyd said on Apr. 23 '10

Intresting. ap type needs some options!

epsilon said on Apr. 23 '10

Thanks, fellas. I'm going to letterpress this baby next week, see how it comes out.

epsilon said on Apr. 27 '10

Updated. Rearranged blotches for a bit rounder overall shape.

logomotive said on Apr. 27 '10

forgot to mention, I like this and think it will be great letterpressed.

logoboom said on Apr. 27 '10

I think it would look even better in thermography.

raja said on Apr. 28 '10

hey eps, you said you post here in hopes of someone pointing out similar designs, are you looking for that now?

epsilon said on Apr. 28 '10

Sure thing, bring it on.

raja said on Apr. 29 '10

nothing confrontational...

but there is a paintball company here (Toronto area) that I drive by sometimes whose logo looks almost identical to the untrained eye...no cause for alarm since you are just playing around. also the name eludes me right now or I would have googled it

This would look awesome letterpressed btw

logoboom said on Apr. 29 '10

or black matte foil

epsilon said on Apr. 29 '10

^ More like thermographic offset engraving :)

@raja - Oh, this one?

I should've mentioned that this is just a doodle to go on a back of my card, not a logo or a personal brand. Something to take a better advantage of the letterpress process and get some nice textural effect out of it.

Started with a square, like in the avatar, then rounded the corners, then rounded them more, got a boring circle, added wobble to the edge, then added more wobble - still looked too rigid and geometrical - then eroded the wobble and arrived at this. So this is meant to be more of an erosion effect rather than a splatter.

badovsky said on Apr. 29 '10

cool

epsilon said on May. 05 '10

Got the cards. Not exactly how I wanted them... in fact, quite a bit off in terms of actual appearance vs. the original design, but here's a photo anyway -

"http://www.flickr.com/photos/37230902@N04/4582780102/":http://www.flickr.com/photos/37230902@N04/4582780102 <= clicky-click

See how the font appears to have lighter weight than on the logo image? That's the problem. The impression area flowed over its boundaries and carried the ink with it.

michaelspitz said on May. 05 '10

^Still, pretty sweet looking in any case... ;) Can't beat tactile production...

logomotive said on May. 05 '10

I think it looks good. In fact it almost fits the organic shape better than this one.

raja said on May. 05 '10

^ agree with the mikes

logoboom said on May. 05 '10

So the emboss reads backwards on the front of the card?

Ocularink said on May. 05 '10

^ Having worked with letterpress before I'm assuming the card is double ply ( for lack of a better term ) and the embossing doesn't show on the opposite side. Regarding the visual weight of the type, you usually have to bump up the type to compensate. Embossing has a way of making it look thinner than it actually is. Regardless, looks nice dude!

epsilon said on May. 05 '10

Actually, no, Kev, it's not duplexed. It's a single ply with a shallow impression, so it creates virtually no show through on even this relatively thin stock (160#).

From what I gather it requires certain skill to letterpress this way, and that's the reason why so many letterpress shops strongly recommend to use thick stock (of 220# and up) when a show through is not desired.

This part they did really great. What didn't quite work out is "this":http://swapped.cc/tmp/letterpress.jpg (click on 'this').

epsilon said on May. 05 '10

Glen, that's not an emboss. Emboss is when the force is applied to the back to make the front pop. And with the letterpress the force is applied to the front to make an impression on the front itself, and this may or may not create a show-through on the back.

Hayes Image said on May. 05 '10

That's letterpress for you :) When I worked at a letterpress printer's whilst I was at design school...(memories) I was always instructed to tell designers to losen their kerning 5 - 15pt more than they normally would, to compensate for the impression.

Ocularink said on May. 06 '10

Thanks for the info guys.

mabu said on Jun. 16 '10

Wonderful. The letterpress turned out great too, Alex.

JoePrince said on Nov. 02 '10

Real cool Alex.

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