Topic: Fictitious logos on logopond

I am curious on the communities thoughts on these logos being posted. I am neither for or against it, it's not my website, but I wonder what others think. It's almost as though these 'identities' are being drawn up as more of a whim than a well thought out solution to a real business's requirements. Sure, it's fun and very easy to create a cool image and think of a catchy name that 'goes' with it and post it here for view, but does that 'water down' the quality of work here? and also eliminate the entire challenge of creating logo in the first place like meeting the business objective of a real client. Is it random abstract art or Logo Design?  The designs I have seen are well done, and I have seen them inspire other designs so logopond serves it's purpose well, but, what if there can be a label mechanism that could categorize these as 'for fun' or 'experimental', something along those lines. I am aware of forecast branding(done it for many years) and I have seen the emergence of 'brands for sale' type web sites. Do they have anything to do with this I wonder.

Like I said, I am neither for or against it, rather curious what the community thinks.

Speak up brothas and sistas!

Last edited by raja (Dec 02 • 2:58 pm)

Re: Fictitious logos on logopond

I think a large portion of them are ideas people thought of and developed for IncSpring. Sometimes I have thought of the idea and just wanted to get it down on paper and upload it somewhere like here as sort of a "hey, I thought of this one" rubber stamp.

Plus, for younger designers like myself, it can take years to find clients that will give you the creative control you need to develop a really great "real" portfolio. So, these logos can serve as an example of what you can do if they give you more creative freedom.

Last edited by Lawrence Anderson (Dec 02 • 3:58 pm)

Re: Fictitious logos on logopond

Raja, i know that even you some time get fed up of boring, everyday projects and want to do something else, something more exciting, something without any input from any design committee smile so you can remember what got you in this 'industry' after all... Of course, made up brands can never stand next to real projects with real clients and real tasks in terms of final result and recognition that one designer receives, but, at the end, good logo is good logo smile no matter where it got from smile and if you get a chance to have some fun and eventually see that someone else is lovin' it and further more, buy it at incspring seeing that it fits perfectly for their business, why not? Way better than working on 'spec' sites, don't you think wink Cheers!

Re: Fictitious logos on logopond

What logoholik said smile

Re: Fictitious logos on logopond

I think Raja brings up an interesting point. I do this for 2 reasons
1. Because I love it.
2. Because it pays the bills.
Think back in history of artists and how they designed out of passion. While it is true that is far harder to develope an identity from a someone else's concept and name, designers are the "creative" ones and the clients should probably be coming to us in the first place to create both the name AND Identity. So many times I scratch my head and wonder why people come up with such strange and long names only to make the task more challenging. I used to feel very strong about this issue until I realized it was only to please other peoples opinions and I need to satisfy my passions not what others think, and other designers do not pay my bills anyhow.

Re: Fictitious logos on logopond

I have a designer friend that i tried to get into this site, and the first thing they said after i showed them some of my favorite logo's of other designers was, "i bet the majority of those are just made up clients" (keep in mind this was 2 years ago)

to which i starred blankly at him for a few moments and said "so, they still kick &^%$ and make me wanna do better for real clients"

Last edited by smartinup (Dec 03 • 8:35 pm)

Re: Fictitious logos on logopond

Ah logomotive & smartinup I couldn't agree more. To see brilliant designers creative talents set free on a design that has nothing to hinder it, allowing them to refine every aspect is something so beautiful to see. It has just as much merit as a brilliant logo solution created with the shackles of client requests.
By creating your own brands & identities you can showcase & tap into that unhindered talent. THAT is what makes some logos on here truly exciting.

Re: Fictitious logos on logopond

Agreed all. Granted, it wouldn't be all that helpful if your entire portfolio was made up clients. But...there is definitely value in showcasing what you can come up with when there are no limits.

Re: Fictitious logos on logopond

I can say from my brief experience here that the majority of my real, paid for logos get bashed, but most of my concepts get good reviews.  From a strictly "pat on the head" point of view, it makes me want to design for Logopond critics and myself rather than clients.  Unfortunately, I've never been able to remotely interest a regular joe client in any of my concept work.  Additionally, the regular joe client prefers the look of my real, paid for logos.  As for real or concept logos on Logopond, I don't think it matters.  It is all in what the designer is using Logopond for.  For me it is about logo design discussion so it doesn't matter if the logo is read or concept.  I also use the critique I get to improve my personal professional portfolio.  The feedback I get here is priceless, if of an idealistic sort.

Re: Fictitious logos on logopond

Talent works, genius creates.
- Robert Schumann (whoever that is)

Re: Fictitious logos on logopond

If all I could do is post the logo the client picked my book would look like S***T. I have to get acount team approval, SVP Creative approval plus client approval. The best ideas my friend rarely make it to the real world. Plus we get to show off what we think is good.

Post your best work, and use your best work to sell to new clients showing them what they should be looking for. A good creative manages people up and down stream from your boss to your client.

Cheers,

Cody

Last edited by Creativeheart (Dec 06 • 5:30 pm)

Re: Fictitious logos on logopond

Funny you mention that Creative heart, the majority of my portfolio is work completed before client feedback, as they have a tendency to trash stuff which was otherwise pretty good. I guess this is true across all creative industries.

As far as displaying logos go’s I think quality speaks volumes. I’m not really fussed if its “real” or not as long as it inspires me, although I’ll admit I have a touch more respect for great “real” logos as I know they managed to keep the idea pure while jumping through rings of approval through to final sign off, which as creative heart alludes to can be tricky at best and in some instance nigh on impossible.

Re: Fictitious logos on logopond

As designers, our role is to solve a problem.

(I don't like using the word problem, as it implies there's something wrong, but for the sake of the debate, I will.)

Included within this 'problem' is the task of educating clients why our designs are effective.

If it's necessary to start our careers with the use of fictitious logos, so be it, but after a certain number of live projects have been completed, I believe it dilutes a portfolio to keep the fictitious ones included.

Granted, from time-to-time, a client might butcher what logo choices they're given. Such is life. In this instance, you have an intriguing story to share, and this is why I believe a logo portfolio should include more details of the project than simply the final outcome. You can defend why your designs were an improvement upon what the client chose, and your rationale will help gain the trust of future clients.

I appreciate that LogoPond isn't used as a portfolio, and instead more of a designers' playground, which is great, but I'd love to see more live projects pass though these pages.

Re: Fictitious logos on logopond

I sometimes change the business name on real, but unchosen logo concepts and display them in my portfolio. If that's considered fictitious, then thats fine with me. I really don't have a problem displaying them in my portfolio.

Re: Fictitious logos on logopond

Just found this thread. Interestingly enough I made this post in a Feedback forum earlier today. Same subject matter, but looking at it from a different angle.

I'm just curious how many of you guys will be willing to indicate if the logo is not fictitious.

Including in these not just the versions accepted by the clients, but also the rejects and the "arm-length" versions of the real ones (e.g. with a proper name changed). Excluding however logos that are the results of evolving a real logo into a new "identity" - i.e. by tweaking the mark, realizing it looks like something else, then selecting a matching name and essentially creating something new.


.

Last edited by epsilon (Dec 10 • 5:33 am)

Re: Fictitious logos on logopond

http://logopond.com/forum/viewtopic.php … 259#p15259

Re: Fictitious logos on logopond

I do a lot of work just to satisfy myself. I kind of view it as art, and I do a lot of it just for fun, or for t-shirts I want to get printed down the road. I have done a little professional freelance design work, but I am working in house for a company right now, so anything I do produce for our clients I don't have the right to post or use in my portfolio. Also, I haven't done any professional logo design really, mostly web/print layouts. But I enjoy it, so I do it for myself.

That being said, I'd have no issue identifying if something was for a real client, or just because I felt like doing it.

In the end, posting content on the site is beneficial I think, even if it is not for a real client.

Firstly, this site is made for logo inspiration. Just because it wasn't for a real client, doesn't mean it won't give someone else a spark of creative insight on a project they are working on.

Secondly, more content means more people come to the site. More people here means more advertising revenue, which helps the pond stick around.

Re: Fictitious logos on logopond

"Talent works, genius creates"  Haha, I like that, Relevant.

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Re: Fictitious logos on logopond

If the work you're producing for your clients isn't some of your best, there's a problem. Like David said, it's your job to educate. If you can't agree on a solution that works for your client and is still aesthetically and conceptually pleasing, then you are not doing your job. Or perhaps you're just working for the wrong clients wink

And on the subject of real vs 'made-up' logos - I'm always a bit saddened when I see a great logo on Logopond and then see it show up on IncSpring....

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Re: Fictitious logos on logopond

Not to beat a horse, but here's an excellent presentation I just came across on educating clients to say yes.

http://events.carsonified.com/fowd/2008 … paul-boag/