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Description: Brand design for a franchise of restaurants. The chosen naming is simple and direct, communicating to the public on its core business. We wanted to reinforce the simplicity and clarity of the brand through a married italic lettering, the regular structure but casual at the same time. The sweeping curves and soft imply a mood cheerful and friendly as well as the food that is being proposed, a food for just "fun." To this end, we propose a pay-off that it is a remake of "fast food" in a "fun".
As seen on: https://www.behance.net/gallery/PIZZA-BIRRA/14349107
Status: Client work
Viewed: 2562
Tags: yellow • typographic • italian • green
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