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A fried egg taking a rest in the grass. :)

Because we know how tired fried eggs get from frolicking about in the grass. The design feels very %22been there done that%22.

Exactly :)

That is actually very funny! I never thought of it that way. This is a biofuels company and one of the methods for creating biofuels is extracting corn oil from plants. This is what the logo is intended to represent. As you all may very well know it is nearly impossible to go against the grain with a client as corporate as this, but all in all I had a great time creating the mark. This is about as innovative as the client will ever get.