August Frey chain of Swiss bakeries and confection

by Omnibusdesign • Uploaded: Feb. 17 '21

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Description: Development of the logo design of the August Frey chain of Swiss bakeries and confectioneries. At the request of the Swiss company Swiss Bakers, the Omnibus agency has developed a logo for a chain of Swiss bakeries under the brand name August Frey. According to the plan of the owners, in the retail outlets of the chain, you can buy and taste fresh bakery and confectionery products in the atmosphere of good old Europe. The range includes pastries and confectionery products made in our own bakery under the guidance of an experienced foreign chef. The products are made according to traditional recipes in accordance with strict Swiss standards. Special emphasis is placed on the excellent quality of the ingredients and the accuracy of the recipe. The brand logo created by the agency is stylized as an old street sign, which creates a sense of tradition and time-tested quality. The chocolate and cream colors of the logo support the idea of confectionery orientation and create a feeling of warmth and comfort. The sign has a decorative ornament created by the agency's artist. It includes the symbols of the Swiss Confederation-the Edelweiss flowers and the heraldic cross. The choice of fonts used in the sign emphasizes the idea of man-made design.
As seen on: https://www.omnibusdesign.ru/
Status: Client work
Viewed: 272
Tags: confectionery bakery Swiss
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