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what idea is behind this?

This was the idea behind the design: %3Ca href%3D%22http://www.helveticbrands.ch/swissfrancs.jpg%22%3Eswiss francs image%3C/a%3E

%3Cb%3E.-%3C/b%3E is also how we generally represent currency here. %3Cbr%3EFor example 50.- CHF

I like the concept - pretty clever :)

I like the concept but there's a sense of clarity that's missing. I didn't understand the logo until I read your explanation, and you don't want that!

- perhaps some minor details on the note / coin would solve this....

Thanks for the comments. *@dgambetta Interesting, I had originally details on the design but preferred it in a more simple way. I uploaded this at http://logopond.com/gallery/detail/128135

CD, I can see his point. There is NO type here and it is being presented as Conceptual here. Not a Final logo.

So what else is one suppose to guess of it.

There is type: .-

%5E :D When you're right, you're right.

dadache :D

Its all about attraction - and this one got it definitly. :)*I just hope its not only part of a quantity concept.